Spain | Digital

This role is ideal for someone who thrives on analyzing performance data, optimizing campaigns for efficiency, and staying ahead of digital advertising trends. You may be the perfect fit if you love testing, learning, and fine-tuning strategies to maximize ROI.

What You'll Do

• To meet client KPIs, you’ll build and manage paid media campaigns via the Google, LinkedIn, and Meta campaign manager platforms.
• Conduct keyword research, audience segmentation, and competitor analysis to refine ad targeting and performance.
• Monitor and analyze campaign performance, adjusting strategies based on data-driven insights.
• Run A/B tests on ad creative, landing pages, and audience segments to improve conversion rates and ROI.
• Ensure proper tracking and attribution by setting up UTM parameters, conversion tracking, and Google Tag Manager configurations if needed.
• Work closely with Terra Digital Marketing Managers and cross-functional teams to align paid media efforts with broader marketing strategies.
• Build clear, actionable performance reports and insight-led presentations for clients and internal teams.
• Stay up to date on the ever-changing paid media landscape, and recommend relevant new ad strategies.

Who You Are

• You have a strong background in managing and optimizing paid media campaigns through Google, LinkedIn, and Meta (Facebook/Instagram).
• You have agency experience working with B2B clients and understand the nuances of B2B digital marketing.
• You have expertise in LinkedIn strategies, audience targeting, bid management, budget allocation, and A/B testing.
• You’re proficient in analyzing performance metrics (e.g., CTR, conversion rates, cost per acquisition) and leveraging insights to improve campaign efficiency.
• You’re highly organized and detail-oriented, and you can juggle multiple campaigns and deadlines.
• You are a clear communicator, comfortable presenting detailed findings and recommendations to internal teams and clients if needed.
• You love collaborating and can effectively communicate performance insights and strategy recommendations.
• You are fluent in English and Spanish, and additional language skills (such as French) are considered a bonus.
• Knowledge of Demandbase’s Ads product (or competing ABM products) is a plus.

Perks and Benefits

• 15 observed holidays + 23 PTO days per year
• Indefinite contract following a trial period of 6 months
• Permanent remote work + work from home stipend
• Dedicated budget for professional development
• Compensated onsite retreats at our Bilbao HQ
• The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day