Reinventing a Key Player in Digital Behavioral Health


About the Project
In 2023, New Directions Behavioral Health and Tridiuum executed a merger that combined over 20 years of industry experience to form a major new player in healthcare. We partnered with them to launch a powerful new brand that connects people with the care they deserve.

Our Team
Meet the people creating seamless healthcare experiences for patients.

Nat Kelner
Director of Digital

Isabel Teixeira
Web & Design Project Manager

Daniel Bakare
Client Operations Lead

Andy Bishop
Digital Marketing Manager

Cara Geser
Account Delivery Specialist

Misha Joshi
Director of Content

Valerie Dinsmore
Content Manager

María Dieste
Technology & Operations Manager

Esti Rubio
UX/UI Designer

Eli Pérez
Backend Developer

Amaia Del Olmo
Frontend Specialist
Enhancing Care Through M&A


178,000
site visits in first six months
+48%
increase in inbound leads
An Amplified Brand Launch


2.4M
campaign impressions
21,000
leads generated
Enabling Content Marketing


The Future of Behavioral Health
Now that Lucet has succeeded Tridiuum and New Directions as America's leading behavioral health provider, a team of Terra creatives and digital marketers is supercharging their sales pipeline and connecting patients with the healthcare they deserve through ongoing paid media and email marketing campaigns.