Reinventing a Key Player in Digital Behavioral Health
About the Project
In 2023, New Directions Behavioral Health and Tridiuum executed a merger that combined over 20 years of industry experience to form a major new player in healthcare. We partnered with them to launch a powerful new brand that connects people with the care they deserve.
Meet the people creating seamless healthcare experiences for patients.
Director of Digital
Web & Design Project Manager
Client Operations Lead
Digital Marketing Manager
Account Delivery Specialist
Director of Content
Technology & Operations Manager
Amaia Del Olmo
Enhancing Care Through M&A
site visits in first six months
increase in inbound leads
An Amplified Brand Launch
Enabling Content Marketing
The Future of Behavioral Health
Now that Lucet has succeeded Tridiuum and New Directions as America's leading behavioral health provider, a team of Terra creatives and digital marketers is supercharging their sales pipeline and connecting patients with the healthcare they deserve through ongoing paid media and email marketing campaigns.
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