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Digital transformation for an award-winning financial services firm.

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About the Project

As a 133-year-old Fortune 1000 company with offices on 5 continents, Stifel knows a thing or two about building brands that endure. So when they engaged Terra to overhaul their institutional group's digital platform, we knew it was a can't-miss opportunity to make our mark.

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Our Team

Meet the people turning financial managers into Jr. web developers.

Olaia Azpiroz

UX/UI Design Lead

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Mohammed Bedewy

Digital Marketing Manager

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Andrés Clúa

Director of Technology

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Nerea Fontecha

Backend Lead

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Mercedes Lorenzo

Creative Director

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Kip Miller

Senior Digital Content Manager

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Isabel Teixeira

Creative Project Lead

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Reclaiming Industry Leadership

Stifel needed the institutional brand to do more than just look good. It also needed to project over a century's worth of industry authority and reflect an expanded international presence and capability set. In addition to building an identity with the proper gravitas and professionalism, our team also developed a library of rich content to communicate the firm's expertise.

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Replatforming in Action

The new digital platform Terra designed and built on behalf of Stifel Institutional accomplished the dual mission of projecting expertise to the marketplace and transitioning the firm to a more modern tech stack. Following an exhaustive due diligence and vendor selection process, we led the onboarding to a customized, secure, and user-friendly CMS that has empowered their in-house marketing team to seamlessly maintain the site since launch.

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"The combination of creative thinking and focused execution Terra brings to a project is unparalleled in an external partner."
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Beth Hyser

Director of Marketing, Stifel

+100K

unique site visits in first 90 days

+800

page 1 search rankings captured

More Work by Terra

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