Digital transformation for an award-winning financial services firm.
About the Project
As a 133-year-old Fortune 1000 company with offices on 5 continents, Stifel knows a thing or two about building brands that endure. So when they engaged Terra to overhaul their institutional group's digital platform, we knew it was a can't-miss opportunity to make our mark.
Our Team
Meet the people turning financial managers into Jr. web developers.
Olaia Azpiroz
UX/UI Design Lead
Mohammed Bedewy
Digital Marketing Manager
Andrés Clúa
Director of Technology
Nerea Fontecha
Backend Lead
Mercedes Lorenzo
Creative Director
Kip Miller
Senior Digital Content Manager
Isabel Teixeira
Creative Project Lead
Reclaiming Industry Leadership
Stifel needed the institutional brand to do more than just look good. It also needed to project over a century's worth of industry authority and reflect an expanded international presence and capability set. In addition to building an identity with the proper gravitas and professionalism, our team also developed a library of rich content to communicate the firm's expertise.
Replatforming in Action
The new digital platform Terra designed and built on behalf of Stifel Institutional accomplished the dual mission of projecting expertise to the marketplace and transitioning the firm to a more modern tech stack. Following an exhaustive due diligence and vendor selection process, we led the onboarding to a customized, secure, and user-friendly CMS that has empowered their in-house marketing team to seamlessly maintain the site since launch.
Beth Hyser
Director of Marketing, Stifel
+100K
unique site visits in first 90 days
+800
page 1 search rankings captured
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