Terra Team

Oct 13, 2020 | 8 min read

Superhuman’s Winning Marketing Strategy: A Case Study

Aug 31, 2020 | 6 min read

The Dos and Don’ts of Creating a Case Study

Jun 25, 2020 | 4 min read

How to Go Viral: Pepsi’s “Gladiator”

Jun 24, 2020 | 5 min read

11 Brilliant Tips for Writing Better Long-Form Content

Jun 24, 2020 | 6 min read

Valentine’s Day Messaging for Single People: Empowering or Exploitative?

Jun 23, 2020 | 5 min read

7 Memorable Product Placements From the Past Two Decades in Film and TV

Jun 23, 2020 | 2 min read

10 Standout Marketing Campaigns Celebrating Man’s Best Friend

Jun 22, 2020 | 5 min read

A Graphic Designer’s Take: Why Your Brand Should Care About Fonts

Graphic Design

May 24, 2020 | 5 min read

Making Lemonade from Lemons: 5 Brands that Bounced Back from Major PR Disasters

Nov 27, 2019 | 9 min read

What Hip Hop Can Teach Us About Effective Marketing

Nov 11, 2019 | 6 min read

Why You Need to Be Creating Native Ads

Paid Social

Oct 30, 2019 | 9 min read

The Best Experiential Marketing Campaigns of 2019

Web Design

Oct 18, 2019 | 7 min read

4 Brands Leading the Charge on Climate Action

Sep 5, 2019 | 10 min read

Hypertext, Transclusion, Xanadu: the Web that Could have Been

Jul 8, 2019 | 6 min read

6 Reasons All Brands Should Invest in Owned Media

Jan 31, 2019 | 6 min read

Feb 5, 2019 | 8 min read

6 of Today’s Best Immersive Websites and Storyscapes

Web Design

3 Failsafe Strategies for Pitching Thought Leadership Articles

Dec 11, 2018 | 11 min read

What Great Art Can Teach Us about Brand Identity

Oct 29, 2018 | 5 min read

How to Define Voice and Tone for Brand Journalism

Jul 17, 2018 | 5 min read

Sep 6, 2018 | 4 min read

It’s 2018 — Who Approved These Wildly Insensitive Ads?

Paid Search

Aug 9, 2018 | 4 min read

Are Spotify Ads Effective — or Just Annoying?

Paid Social

4 Ways to Integrate Text With Visual Content on Social Media

Social Media

Jul 12, 2018 | 5 min read

7 Aspirational Travel Marketing Campaigns That Will Make You Want to Hop on a Plane

May 29, 2018 | 5 min read

The Hierarchy of Information in Publishing

May 22, 2018 | 4 min read

What is Digital Brand Authority and How Do You Measure It?

Mar 14, 2018 | 7 min read

Apr 5, 2018 | 8 min read

How the Pareto Distribution Explains the Performance of Your Website

SEO

When — and How — Should Brands Comment on National Tragedy?

Mar 1, 2018 | 4 min read

Then and Now: the Evolution of Gender Stereotypes in Advertising (and How Far We’ve Yet to Travel)

Feb 18, 2018 | 6 min read

7 Examples of the Storytelling Potential of Great UX Design

UX Design

Jan 26, 2018 | 6 min read

How to Create an Effective Editorial Workflow

Jan 23, 2018 | 7 min read

The Political Power of Brand Equity: The Case Study of Patagonia

Dec 14, 2017 | 6 min read

Should Brands Co-Opt Social Movements?

Dec 7, 2017 | 4 min read

Marketing That Moves (With) You: 6 Subway Ad Campaigns that Even Jaded New York Commuters Love

Oct 3, 2017 | 4 min read

How to Go Viral: Old Spice’s “Responses”

Sep 21, 2017 | 5 min read

12 Hilarious Marketing Campaigns That Had the World Rolling

Sep 7, 2017 | 3 min read

13 Billboards that Literally Stopped Traffic

Aug 17, 2017 | 3 min read

Our Favorite Marketing Campaigns Surrounding the Solar Eclipse

Aug 4, 2017 | 3 min read

5 Surprising Brands That Have Won a Place in Millennials’ Hearts in 2017

Jul 14, 2017 | 3 min read

Beyond the Billboard: 10 Marketing Campaigns That Go Above and Beyond (Literally)

May 22, 2017 | 3 min read

5 Challenges of Implementing an SEO Strategy — And How to Overcome Them

SEO

May 5, 2017 | 3 min read

This Cinco de Mayo, Don’t Be a Jerk: 6 Valuable Lessons From Culturally Insensitive Ad Campaigns of Recent Months

Apr 14, 2017 | 3 min read

May 1, 2017 | 4 min read

7 Metrics That Define the Value of Link-Building for Content Marketers

SEO

Spring into Action With These 7 Marketing Ideas Inspired By the Winter Thaw

Feb 28, 2017 | 4 min read

10 Types of Listicles & When to Use Them

Feb 24, 2017 | 4 min read

7 Powerful Ad Campaigns That Showcase Female Empowerment

Feb 21, 2017 | 3 min read

Anatomy of a Perfect Listicle: 11 Elements you Need

Feb 14, 2017 | 3 min read

10 Reasons Why People Love Listicles

Feb 8, 2017 | 4 min read

8 Brands That Are Killing It With Email Newsletters

Email Marketing

Feb 7, 2017 | 5 min read

10 Brilliant Examples of Long-Form Content

Feb 2, 2017 | 5 min read

Why Write an Ebook: 8 Huge Benefits for Brands & Businesses

Jan 23, 2017 | 6 min read

Feb 1, 2017 | 5 min read

10 Examples of Detailed Content Marketing Personas

Sales Enablement

The Dos and Don’ts of Question Headlines

Jan 18, 2017 | 4 min read

5 Defining Characteristics of Your Target Persona

Sales Enablement

Jan 12, 2017 | 9 min read

#SquadGoals: 21 Outstanding Brand Communities to Emulate

Jan 10, 2017 | 4 min read

10 Ways Your Content Can Simplify A Complex Issue

Nov 28, 2016 | 4 min read

10 Brilliant Ideas for More Productive Editorial Meetings

Nov 15, 2016 | 5 min read

10 Brilliant Tips For Creating Better Short-Form Content

Sep 30, 2016 | 3 min read

These 9 Ads Prove the Power of Clever Copy

Paid Search

Aug 26, 2016 | 4 min read

A Branded Lie: The 5 Most Egregious Cases of False Advertising in the Past Decade

Jul 1, 2016 | 6 min read

Patriotic Ads and The Economics of Patriotism

Jun 22, 2016 | 7 min read

Social Media Sinkholes: The Slippery Slope of In-App Purchases and Gaming Addiction

Social Media

Jun 8, 2016 | 8 min read

An Examination of the Evolution of Storytelling Through Time

May 30, 2016 | 6 min read

Bots for Business: How Chatbots and AI are Changing the Business Landscape

May 24, 2016 | 5 min read

She Wore WHAT to Work?: Sexism and Dress Code Discrimination Go Hand in Hand

May 16, 2016 | 6 min read

How We Do Business: Past, Present, & Future

Sales Enablement

Dec 18, 2015 | 5 min read

Direct Vs. Organic Traffic: What’s the Difference?

Oct 30, 2015 | 5 min read

Technology and the Supernatural

Oct 7, 2015 | 5 min read

What’s the Difference Between Content Strategy and Editorial Planning?

May 18, 2015 | 4 min read

8 of the Worst Family Photos on the Internet

Aug 12, 2014 | 6 min read

5 Poets Who Are More Badass Than You

Apr 18, 2014 | 3 min read

3 Very Short Sci-Fi Films to Watch in a 30 Minute Lunch Break #SFL48hr