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Sep 7, 2017 | 3 min read

13 Billboards that Literally Stopped Traffic

Digital Marketing

What’s the point of running an ad if it’s not going to turn a few heads?

The only time traffic is a good thing? When it’s your ad that’s causing the jam. Show-stopping ads all have one thing in common: they’re visually arresting, memorable, and a little weird.

Draw inspiration from these 13 unique, eye-catching billboards that quite literally stopped traffic.

1. Colorado State Patrol

This clever PSA stopped drivers in their tracks by displaying the potential consequences of tailgating on the highway.

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2. Chick-fil-A

The Chick-fil-A cows have become so iconic over the years that just driving by one of these famous billboards can trigger intense cravings for chicken nuggets and waffle fries.

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3. Miele

It’s hard to think of something more attention-grabbing than an enormous vacuum sucking a hot air balloon out of the sky. Although this billboard never made it past the creative concept stage, it sure made us look twice.

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4. Berger

Berger shows off its newest line of paint colors by incorporating the precise shade of the sky into its billboard.

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5. Maker’s Mark

This larger-than-life billboard brings Maker’s Mark’s hand-dipped bottles of Kentucky Bourbon to life. If that doesn’t make you want a drink, nothing will.

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6. Air Asia

Air Asia plays up the frequent mispronunciation of a popular Asian city, encouraging travel lovers to book a flight to Phuket (FYI, it’s pronounced Poo-ket).

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7. McDonald’s

This McDonald’s billboard lures hungry drivers straight to the fast food line for a Big Mac.

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8. Mammoth

The confines of billboard space can be limiting, but Mammoth found a way to break the boundaries with this simple (but highly impactful) display.

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9. Nestle

It’s hard not to stop and stare when you see a flock of birds lifting 30-foot-long chocolate bars into the sky.

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10. Royals

This action-packed billboard features two Royals players warming up before a big game. Longing for peanuts and Cracker Jack yet?

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11. Kit Kat

Kit Kat cashed in on its well-known slogan by featuring a scarily lifelike depiction of a truck driver enjoying the chocolate candy while laying on a hammock.

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12. Imodium

Perhaps one of the most relatable images ever, this giant 3D toilet paper ring is also visually arresting.

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13. Kalins Indoor Comfort

Last but certainly not least: Kalins Indoor Comfort takes a humorous approach to billboard marketing with this clever play on words.

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