What’s the point of running an ad if it’s not going to turn a few heads?
The only time traffic is a good thing? When it’s your ad that’s causing the jam. Show-stopping ads all have one thing in common: they’re visually arresting, memorable, and a little weird.
Draw inspiration from these 13 unique, eye-catching billboards that quite literally stopped traffic.
1. Colorado State Patrol
This clever PSA stopped drivers in their tracks by displaying the potential consequences of tailgating on the highway.
![1911a66d08642c1a8b6b29dc3488805834c935d4-1024x376](https://cdn.sanity.io/images/amgj1p99/production/1911a66d08642c1a8b6b29dc3488805834c935d4-1024x376.jpg)
2. Chick-fil-A
The Chick-fil-A cows have become so iconic over the years that just driving by one of these famous billboards can trigger intense cravings for chicken nuggets and waffle fries.
![b6aaffe920cdf01243709a715b8dc65134695261-641x350](https://cdn.sanity.io/images/amgj1p99/production/b6aaffe920cdf01243709a715b8dc65134695261-641x350.jpg)
3. Miele
It’s hard to think of something more attention-grabbing than an enormous vacuum sucking a hot air balloon out of the sky. Although this billboard never made it past the creative concept stage, it sure made us look twice.
![13d13aec180f32b1c6d13a651b4dc5d1bcf887f1-573x421](https://cdn.sanity.io/images/amgj1p99/production/13d13aec180f32b1c6d13a651b4dc5d1bcf887f1-573x421.jpg)
4. Berger
Berger shows off its newest line of paint colors by incorporating the precise shade of the sky into its billboard.
![c6234f815c4852aa0bdd9d4d5ccc26b92015b107-590x420](https://cdn.sanity.io/images/amgj1p99/production/c6234f815c4852aa0bdd9d4d5ccc26b92015b107-590x420.jpg)
5. Maker’s Mark
This larger-than-life billboard brings Maker’s Mark’s hand-dipped bottles of Kentucky Bourbon to life. If that doesn’t make you want a drink, nothing will.
![bdf5741543826056aee9d169217ee4242062d51f-500x364](https://cdn.sanity.io/images/amgj1p99/production/bdf5741543826056aee9d169217ee4242062d51f-500x364.jpg)
6. Air Asia
Air Asia plays up the frequent mispronunciation of a popular Asian city, encouraging travel lovers to book a flight to Phuket (FYI, it’s pronounced Poo-ket).
![cdaff2fc769f476e9e28b638f129140bad92a2e5-402x277](https://cdn.sanity.io/images/amgj1p99/production/cdaff2fc769f476e9e28b638f129140bad92a2e5-402x277.jpg)
7. McDonald’s
This McDonald’s billboard lures hungry drivers straight to the fast food line for a Big Mac.
![fcdc2f39b372b388e8625c42e92aa7f5fa2f595b-492x297](https://cdn.sanity.io/images/amgj1p99/production/fcdc2f39b372b388e8625c42e92aa7f5fa2f595b-492x297.jpg)
8. Mammoth
The confines of billboard space can be limiting, but Mammoth found a way to break the boundaries with this simple (but highly impactful) display.
![22a29910da58c21f3781a5d6f8bb68aecff9f2fe-569x359](https://cdn.sanity.io/images/amgj1p99/production/22a29910da58c21f3781a5d6f8bb68aecff9f2fe-569x359.jpg)
9. Nestle
It’s hard not to stop and stare when you see a flock of birds lifting 30-foot-long chocolate bars into the sky.
![3ea13db2907e1490210987715c5a34522922d15e-670x439](https://cdn.sanity.io/images/amgj1p99/production/3ea13db2907e1490210987715c5a34522922d15e-670x439.jpg)
10. Royals
This action-packed billboard features two Royals players warming up before a big game. Longing for peanuts and Cracker Jack yet?
![e3ec5faa2d85d1da5d39e62821ac055bfcf980d6-584x284](https://cdn.sanity.io/images/amgj1p99/production/e3ec5faa2d85d1da5d39e62821ac055bfcf980d6-584x284.jpg)
11. Kit Kat
Kit Kat cashed in on its well-known slogan by featuring a scarily lifelike depiction of a truck driver enjoying the chocolate candy while laying on a hammock.
![2245e1c16d520a161f2392792127cd38e872c0af-590x359](https://cdn.sanity.io/images/amgj1p99/production/2245e1c16d520a161f2392792127cd38e872c0af-590x359.jpg)
12. Imodium
Perhaps one of the most relatable images ever, this giant 3D toilet paper ring is also visually arresting.
![ca307223b3ff7263e4b07eb67c6bd88dcba18d2c-621x394](https://cdn.sanity.io/images/amgj1p99/production/ca307223b3ff7263e4b07eb67c6bd88dcba18d2c-621x394.jpg)
13. Kalins Indoor Comfort
Last but certainly not least: Kalins Indoor Comfort takes a humorous approach to billboard marketing with this clever play on words.
![5f7475d1b60f753be983080c6d901c5ee8609a2e-548x327](https://cdn.sanity.io/images/amgj1p99/production/5f7475d1b60f753be983080c6d901c5ee8609a2e-548x327.jpg)