April showers bring May flowers…and these 7 spring-inspired strategies.
Sports, sunny weather, and plenty of stellar marketing opportunities can only mean one thing — spring is here! Make the most of your content strategy by incorporating some of our favorite seasonal ideas into your next marketing campaign.
1. Promote Spring Cleaning
A spring cleaning marketing campaign is the perfect way to inspire consumers to take action. Last spring, Keurig’s promotion touched on the sentiments of the season, encouraging customers to fuel their spring cleaning aspirations with a discounted cup of coffee.
2. Add a Splash of Color
What better way to ring in the spring than with bright pastels and colorful imagery? Sometimes celebrating the season can be as simple as incorporating eye-catching visuals into your banner ads — which is just what Gap did with their “Be Bright” campaign in 2012.
3. Play Up the Warm Weather
By spring, everyone is ready to say goodbye to winter weather and soak up the sun — so take advantage of warmer temperatures by incorporating them into your marketing campaign. Take a cue from VisitFlorida.com’s 2013 campaign, which welcomed the arrival of spring with a tribute to the sunshine.
4. Celebrate Mom
Don’t let spring pass you by without taking the time to honor mothers everywhere. Mother’s Day is huge for marketers, and many brands tap into the holiday by tugging on the heartstrings of their target audiences. Flower delivery service Teleflora, for one, released a Mother’s Day commercial just last year featuring Vince Lombardi’s “What it takes to be No. 1” speech, coining the hashtag #OneToughMother.
5. Host a Contest
Hosting a contest is the perfect way to get fans in the spirit of the spring. Try crafting a seasonal call for entries like the Lululemon-sponsored Pinterest contest below, which asked fans what they found inspiring about spring. By answering the question, participants were entered for a chance to win a $200 shopping spree.
6. Go Green
Earth day falls at the end of April, so spring is the ideal season to show your eco-friendly side. Toyota, for example, created this fun infographic, dubbed “Environmental Fast Facts,” to display its eco-conscious accomplishments to fans.
7. Get Sporty
Of course, we can’t talk about spring without mentioning sports. When Budweiser launched an online petition in support of making Major League Baseball’s opening day a national holiday back in 2013, the brand’s efforts paid off in a “major” way with sports fans. Take a page from their playbook, and find a way to incorporate March Madness or MLB’s opening day into your marketing strategy.
