The mouthful
Amanda Cormier is a Senior Digital Strategist at Terra, focused on brand and creative strategy, organic growth, content, and influencer campaigns.
She began her career in editorial, spending six years at The New Yorker — moving from intern to editorial assistant to Managing Editor of newyorker.com. Along the way, she built and ran The New Yorker's newsletter program, which won a Condé Nast award, and launched "The Writer's Voice," a weekly podcast of New Yorker fiction. She also led the relaunch of National Journal Magazine in Washington, D.C.
After the 2016 election, she moved from legacy media into content marketing, joining the period-tracking app Clue in Berlin. There, she pitched, launched, and ran the Clue Encyclopedia, growing Clue’s organic traffic from 50,000 to roughly 4 million monthly visits in about a year and a half, and launched Clue's first podcast, "Hormonal,” which landed a sponsorship from Bayer for its second season. She went on to lead content and marketing for other Berlin-based health and publishing platforms, including Cara Care and Steady.
Today, Amanda brings that same editorial rigor and more than a decade of content and growth strategy experience to her work at Terra, helping clients find the story only they can tell—and building the organic strategy to get it in front of the right audience.
Favorite Quote
“The really important kind of freedom involves attention, and awareness, and discipline, and effort, and being able truly to care about other people and to sacrifice for them, over and over, in myriad petty little unsexy ways, every day.” — David Foster Wallace
What Amanda does around here
Brand strategy
Turning a brand's expertise into a memorable experience.
Creative direction
Directing photoshoots and creative production.
Organic growth + AEO/SEO
Building editorially-driven, AEO/SEO-informed content that grows traffic and audience over time.
Influencer
Launching high-impact campaigns with key opinion leaders.
Audience development
Building newsletters, podcasts, and other channels that turn readers into a loyal audience.
How she got here
Terra · Senior Digital Strategist Amanda leads content strategy and organic growth work for Terra's clients, bringing an editor's precision to brand voice, content programs, and audience development.
Clue · Head of Content Led content for an app with 12M+ monthly active users. Pitched, launched, and ran the Clue Encyclopedia, growing organic traffic from 50,000 to roughly 4 million monthly sessions in about 18 months, and launched Clue's first podcast, "Hormonal."
Cara Care + Steady · Director of Content / Head of Marketing & Content Led content and marketing for a digestive-health app transitioning into a regulated therapy, and for a Berlin-based publishing and membership platform.
Earlier career · The New Yorker + National Journal Spent six years at The New Yorker in editorial roles from intern to Managing Editor of newyorker.com, building its award-winning newsletter program and launching a fiction podcast. Also led the relaunch of National Journal Magazine as its Managing Editor.
Education Columbia University · B.A., English Amanda studied English at Columbia, where she served as Editor-in-Chief of The Eye, the weekly magazine of the Columbia Daily Spectator.
