Terra Insightsᵀᴹ

Terra Insights is for anyone looking to gain deeper insights into marketing and sales performance! More specifically, power users of Terra Insights typically aim to solve some (if not all) of the following problems:

• Data currently lives inside too many different silos, tools, and departments
• It takes too long to access the data and insights you need to make decisions and answer questions from stakeholders
• Pulling insights from your data (particularly cross-platform insights about holistic strategy performance) is difficult
• You want to make more data-driven decisions, and rely less on gut instinct
• You spend too much time compiling reports manually
• The process for pulling data is inconsistent, leading to inaccurate reports

This is what gets us out of bed every morning. Our Terra marketing strategists and analysts are available on-demand to provide insight, answer any questions, and give recommendations for performance improvements.

During the free trial period, we offer a complimentary 1-hour session. If you choose to continue your subscription with Terra Insights, your dedicated analyst will be available on-demand at $99 per hour.

We absolutely can! If you’re not sure which metrics to track or dashboards to build, or you have old reports you want to replicate through Terra Insights, we’ll happily help you build out your first dashboard for free.

Yes! Protecting your data is vitally important to us. That’s why we adhere to enterprise-class security protocols and offer the highest encryption standards, so you can rest easy knowing your data is always protected.

It’s a long list! We support over 100 different software platforms, the most popular of which are Google Analytics 4, HubSpot Marketing, HubSpot CRM, HubSpot Service, Google Sheets, Facebook Ads, Excel, Facebook Pages, and Google Ads. We also offer API integrations that allow you to sync custom data inputs from a cloud-based app, and the option to use MySQL queries to pull data from your database.

You certainly can! You have the option of being alerted via Slack, email, or app when performance changes or you achieve certain milestones or KPIs. You can also set up scheduled alerts to give you an overview of specific metrics you’re particularly interested in tracking.

Terra Insights offers thousands of pre-built metrics you can drag and drop into your dashboards, but we know that every company has different KPIs they’d like to focus on. Custom metrics empower you to easily build new data visualizations that are hyper-relevant to your organization.

Why, yes, you can. Terra Insights lets you combine metrics from multiple data sources in an equation to create a new calculated metric, such as ROI, ROAS across channels, conversion rates, and more.

Plenty! For each metric, you can choose between line graphs, bar charts, tables, pie charts, heatmaps, pipelines, a simple number, and much more. You can also adjust the settings to further customize your dashboards, as well as add comparisons, goals, and averages.

Our forecasting tool uses the Facebook prophets model to provide accurate predictive analysis of historical data, seasonality, and machine learning models.

With Terra Insights, you can set goals for any pre-built or custom metrics and track your progress against them in real time so that you can always see how you’re performing against your objectives. Better yet, you can set up alerts regarding your company’s performance against these goals and assign them to the individuals or teams responsible for each KPI.

This incredible feature allows you to compare your performance against companies like yours (in terms of industry, revenue, and number of employees), so you can see where you’re ahead of the curve and where there’s room to improve. This tool is perfect for when you need to answer tricky questions about your competitive landscape and how to view historical data in a vacuum.