World-class digital to match world-class care.
About the Project
Abbott Diabetes Care is one of the world’s leading diabetes care and continuous glucose monitoring companies, and they needed the digital experience for their FreeStyle Libre family of products to reflect that. With multiple teams, channels, and tactics in motion, the Global team at Abbott Diabetes Care needed a marketing partner who could deliver standout creative at scale, while keeping everything consistent, high-quality, and compliant.
Enter Terra. We stepped in to provide the strategic leadership, creative vision, meticulous attention to detail, and high-impact content and design that Abbott Diabetes Care needed to make their digital presence and marketing as world-class as the products they make.
Our Team
Meet the team that helps FreeStyle Libre shine.
Camila Basso
Graphic Designer
Jacob Bilich
Senior Graphic Designer
Amanda Cormier
Senior Digital Strategist
Valerie Dinsmore
Digital Content Manager
Elsa Fridman Randolph
Associate Director of Enterprise Client Operations
Ty Gardosh
UX/UI Design Lead
Elle Hannemann
Marketing Operations Specialist
Mikala Holmgreen
Content Strategy Manager
Nat Kelner
Senior Director of Digital
Kip Miller
Associate Director of Digital
Eli Pérez
Backend Developer
Cooper Pickett
Managing Partner
Marlee Septak
Content Strategy Manager
Juliana Urrego Becerra
Motion Designer
Bethany Whitlock
Senior Graphic Design Lead
Leading Strategy for an Industry Titan
Producing standout work starts with clear direction and a strong vision. We’re a team of strategic leaders and creative problem-solvers who see and share the big picture before diving into the details.
Strategy is the backbone of everything we do. We conducted in-depth keyword research and social listening to understand what people living with diabetes care about, then led content topic ideation to ensure every article, post, journey, and campaign supported Abbott’s broader goals and resonated with their audience.
Always Up to Date, Always On Brand
Websites aren’t “set it and forget it,” especially in healthcare. Abbott needed a modern digital experience that could evolve quickly while staying consistent, on-brand, and easy to navigate.
Across Abbott’s digital ecosystem, we developed new pages for product launches and SEO-targeted content, rolled out site-wide updates, refreshed existing pages to meet the latest standards, and even developed a separate corporate brand site — all supported by photography, video, and motion graphics. No matter what we built, every page was strategic, visually compelling, grounded in thoughtful UX/UI, and designed to perform seamlessly across devices and screen sizes.
Crafting Full-Funnel, Multi-Channel Content That Connects
Our team created a suite of assets optimized to drive engagement and connect with audiences at every stage of their journey, helping Abbott support and retain current product users, educate new users, and grow the consumer base. We crafted compelling copy that made every digital touchpoint count, from social posts, emails, and display ads, to web content and product onboarding journeys.
Marketing Toolkits Built for Real-World Use
At Terra, we don’t stop at creating content. We go above and beyond to make it usable.
To help Abbott Diabetes Care’s global marketing teams get the most out of our work, we built toolkits for each deliverable set and created clear guidelines for regional adaptation without sacrificing brand consistency or clinical accuracy.
From templated assets with clearly marked localization placeholders to step-by-step deployment guides covering each content stream and channel, we gave Abbott Diabetes Care everything they needed to quickly roll out localized content that hits the mark.
More Work by Terra
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Start conquering the digital terrain today.