Enabling B2B sales for America’s #1 health & wellness brand.
About the Project
Healthline Media wanted a full-service, B2B-focused agency to guide a major expansion of their digital marketing and thought leadership efforts. We partnered up to activate a new audience of healthcare industry marketers, further establish the brand as a leading authority in health & wellness, and capture the impact of our efforts with deep analytics across all channels.
Our Team
Meet the people who are furthering equity in healthcare marketing.
Camila Basso
Graphic Designer
Valerie Dinsmore
Digital Content Manager
Maz Farah
Strategy Lead
Nat Kelner
Senior Director of Digital
Mercedes Lorenzo
Creative Director
Kip Miller
Senior Digital Content Manager
Benjamin-John Sutherland
Account Delivery Specialist
The App that Sparked a Healthcare Revolution
In 2022, Healthline Media introduced Bezzy, a dedicated platform for people living with chronic conditions. The public response to our initial campaign promoting Bezzy quickly elevated it from a resource intended for a dedicated community to a symbol of larger systemic healthcare inequities. Today, the app supports tens of thousands of users and remains at the forefront of the national push to normalize life with chronic illness and support medically underserved communities.
Leading the Future of Wellness
Our Future of Wellness report was a globally-acclaimed study of today's health and wellness consumers across age, race, medical history, and personal goals. Designed to understand what drives many health and wellness decisions, the study were featured in major publications including Forbes, Ad Age, and The Drum and presented as a keynote address at 2021’s New York Advertising Week.
840,000
campaign impressions
20,000
engagements with campaign on social
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