Enabling B2B sales for America’s #1 health & wellness brand.
![Terra](https://cdn.sanity.io/images/amgj1p99/production/e454c906c97fa2e19931457ddd34cb89f51d0999-453x337.png)
![HLM_00-hero-min](https://cdn.sanity.io/images/amgj1p99/production/eda60521d55b9fc8f44f32ffcef39b0dccc4759d-2429x1184.jpg)
About the Project
Healthline Media wanted a full-service, B2B-focused agency to guide a major expansion of their digital marketing and thought leadership efforts. We partnered up to activate a new audience of healthcare industry marketers, further establish the brand as a leading authority in health & wellness, and capture the impact of our efforts with deep analytics across all channels.
![graphicdesign05](https://cdn.sanity.io/images/amgj1p99/production/bef9acc64a8f7a1e9a4ecbd7b3c92a9b0235494e-408x120.png)
Our Team
Meet the people who are furthering equity in healthcare marketing.
![NatKelner](https://cdn.sanity.io/images/amgj1p99/production/13f726c2a05755edcd21bcde1d4ca42c85248b81-340x486.png)
Nat Kelner
Director of Digital
![ConnorGoff](https://cdn.sanity.io/images/amgj1p99/production/7f3f28cde87168e572bc32f4befa26247ca27c05-340x486.jpg)
Connor Goff
Graphic Design Lead
![KipMiller](https://cdn.sanity.io/images/amgj1p99/production/a60ab11a13a056ef24731711c87121802a8ff854-340x487.jpg)
Kip Miller
Senior Digital Content Manager
![MercedesLorenzo](https://cdn.sanity.io/images/amgj1p99/production/af2cc7579a4c2d6b877bf301753742aa5c50a886-340x486.png)
Mercedes Lorenzo
Creative Director
![BenSutherland_v2](https://cdn.sanity.io/images/amgj1p99/production/260587fa0caa9a93b5ea0c3d3ca9327789e1b038-340x486.jpg)
Benjamin-John Sutherland
Account Delivery Specialist
![ValerieDinsmore_v2](https://cdn.sanity.io/images/amgj1p99/production/652bb35a5c26879bb658bc2911e5ec5a9a5fe1b5-340x486.jpg)
Valerie Dinsmore
Digital Content Manager
![HLM_01-min](https://cdn.sanity.io/images/amgj1p99/production/6de8cc72a9a5b88a03885cb522bb22a556508925-2882x1498.jpg)
The App that Sparked a Healthcare Revolution
In 2022, Healthline Media introduced Bezzy, a dedicated platform for people living with chronic conditions. The public response to our initial campaign promoting Bezzy quickly elevated it from a resource intended for a dedicated community to a symbol of larger systemic healthcare inequities. Today, the app supports tens of thousands of users and remains at the forefront of the national push to normalize life with chronic illness and support medically underserved communities.
![HLM_02-min](https://cdn.sanity.io/images/amgj1p99/production/d38adffdf6b2221a165dbee20b6b29e3e8b69c87-1209x814.jpg)
![HLM_03-min](https://cdn.sanity.io/images/amgj1p99/production/f976d2f5e94e3f47cdbfed8a989604039e883856-1161x1082.jpg)
Leading the Future of Wellness
![HLM_04-min](https://cdn.sanity.io/images/amgj1p99/production/1ce549c5705ab475978b88c01459d407f37ab8f2-1208x1032.jpg)
840,000
campaign impressions
20,000
engagements with campaign on social
![HLM_05-min](https://cdn.sanity.io/images/amgj1p99/production/19e3973c75dcf420d76b2053d4c49b3fa0fbd216-2882x1498.jpg)