Enabling B2B sales for America’s #1 health & wellness brand.

About the Project

Healthline Media wanted a full-service, B2B-focused agency to guide a major expansion of their digital marketing and thought leadership efforts. We partnered up to activate a new audience of healthcare industry marketers, further establish the brand as a leading authority in health & wellness, and capture the impact of our efforts with deep analytics across all channels.

Our Team

Meet the people who are furthering equity in healthcare marketing.

Camila Basso

Graphic Designer

Valerie Dinsmore

Digital Content Manager

Maz Farah

Strategy Lead

Nat Kelner

Director of Digital

Mercedes Lorenzo

Creative Director

Kip Miller

Senior Digital Content Manager

Benjamin-John Sutherland

Account Delivery Specialist

The App that Sparked a Healthcare Revolution

In 2022, Healthline Media introduced Bezzy, a dedicated platform for people living with chronic conditions. The public response to our initial campaign promoting Bezzy quickly elevated it from a resource intended for a dedicated community to a symbol of larger systemic healthcare inequities. Today, the app supports tens of thousands of users and remains at the forefront of the national push to normalize life with chronic illness and support medically underserved communities.

Leading the Future of Wellness

Our Future of Wellness report was a globally-acclaimed study of today's health and wellness consumers across age, race, medical history, and personal goals. Designed to understand what drives many health and wellness decisions, the study were featured in major publications including Forbes, Ad Age, and The Drum and presented as a keynote address at 2021’s New York Advertising Week.