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Thunderfoot is now Terra! Read about our rebrand here.

Introducing a European Powerhouse to the Americas

Terra
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About the Project

AXA is one of the largest financial services companies in the world, but their Investment Managers brand lacked a significant presence in the Western Hemisphere. That's why they engaged Terra to activate this massive new market through a tailored combination of thought leadership, digital campaigns, and targeted sales enablement strategies.

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Our Team

Meet the people bringing sustainable investment capabilities to life for audiences across the Americas.

RemyBernstein

Remy Bernstein

Managing Partner

NatKelner

Nat Kelner

Director of Digital

MercedesLorenzo

Mercedes Lorenzo

Creative Director

ElsaFridman_v2

Elsa Fridman Randolph

Senior Account Delivery Manager

ThomasJames_v2

Thomas James

Senior Creative Manager

KipMiller

Kip Miller

Senior Digital Content Manager

BenSutherland_v2

Benjamin-John Sutherland

Account Delivery Specialist

EnochSup_v2

Enoch Sup Lee

Graphic Designer

FloRodriguez_v2

Florencia Rodríguez

Graphic Designer

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Enabling Sales at Scale

We worked hand-in-hand with key sales leaders in markets through North and South America to develop distinct perspectives and and detailed product overviews. We then translated those strategic inputs into a comprehensive suite of multimedia sales collateral to catalyze meaningful relationships with institutional investors in these new corners of the world.
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AXA in the Metaverse

We've not only developed a fresh library of evergreen digital assets — including videos, white papers, digital stories, and even a prototyped experience in the metaverse — but also leveraged those assets to run targeted digital outreach campaigns. Building on the company’s longstanding commitment to ESG-focused investing, our multichannel campaigns leverage advanced retargeting capabilities to reach green energy investors at every stage of the buyer journey

+670K

average campaign impressions per month

+25%

increase in qualified leads from campaigns

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More Work by Terra

We’re looking forward to working with you, too.

Start conquering the digital terrain today.
Let’s Talk!