A smooth, seamless site with serious impact.
About the Project
Entrepreneurial investment group Castle Holdings wanted a digital home that could help generate sales opportunities while establishing trust, authority, and recognition in the market. Through bold design, a refreshed visual identity, and a streamlined WordPress build, Terra delivered a premium site built to perform.
Our Team
Meet the team that built Castle’s digital foundation.
Olaia Azpiroz
UX/UI Design Lead
Andrés Clúa
Director of Technology
María Dieste
Associate Director of Client Operations
Maz Farah
Digital Strategist
Nerea Fontecha
Backend Lead
Diego Viador
Frontend Developer
A Simple Site With a Stronger Purpose
Castle’s site didn’t need to be complex or have dozens of pages to perform. It needed to be clean, focused, and modern to establish trust and recognition in the marketplace. The goal was simple: create a concise, eye-catching page that stops users in their tracks and makes them want to learn more.
Our team got to work and built a small, streamlined site where every choice was made with care and every page was optimized to deliver a premium experience. We designed the site for ease and independence, giving Castle full control to update and manage content themselves — no technical expertise or developers required.
Branding Built to Last
Terra helped Castle Holdings take the beginnings of a brand and turn it into a clear, cohesive identity. Building off of a strong understanding of their goals, audience, and positioning, we created a complete visual identity to tell their story and connect with their audience. The result feels fun and bold while still communicating trust and authority.
Designing the “Castle Universe”
To make the Castle’s site feel memorable, we leaned into the brand’s most recognizable elements and took inspiration from the logo itself. Using negative space and brick-like rectangles, we created subtle castle silhouettes that appeared throughout the site.
We paired this with a simple palette built on clean black and white, using yellow as a bold accent to draw attention, and a highly legible typeface to keep the experience uncomplicated but impactful.
A Website That Works (and Keeps On Working)
The best websites are effortless to navigate and are just as easy to maintain. We gave Castle a site that feels unique and fun, works seamlessly across devices, and supports pipeline generation from the first click. Now, visitors enjoy castle-inspired page transitions and hover effects while Castle’s team can easily update and scale the site using flexible WordPress modules.
More Work by Terra
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