Launching a celebrity brand for a seed-to-sale cannabis company.
About the Project
Rev Clinics, a seed-to-sale cannabis company in Massachusetts, was weeks away from the launch of a new celebrity brand. We partnered with them to ensure Papi, developed in collaboration with retired Boston Red Sox slugger David Ortiz, would be a guaranteed home run.
Meet the people who knocked this celebrity brand launch out of the park.
Director of Digital
Account Delivery Specialist
Enoch Sup Lee
The Man. The Myth. The Legislation.
David “Big Papi” Ortiz is a World Series champion, Baseball Hall of Famer, and medical marijuana advocate — but no amount of popularity could change the fact that regulations on cannabis marketing posed a major concern to the success of the launch. Our 100% organic strategy included social media marketing, partnerships with local influencers, and several Boston-based promotional events. In less than a week, we brought thousands of fans from all over Massachusetts to meet Big Papi himself, garnered national news coverage, and sold out the entire first batch of Papi Cann products.
launch campaign impressions
media outlet mentions
first week of sales
retail partners across the Northeast
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