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Thunderfoot is now Terra! Read about our rebrand here.

Launching a celebrity brand for a seed-to-sale cannabis company.

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About the Project

Rev Clinics, a seed-to-sale cannabis company in Massachusetts, was weeks away from the launch of a new celebrity brand. We partnered with them to ensure Papi, developed in collaboration with retired Boston Red Sox slugger David Ortiz, would be a guaranteed home run.

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Our Team

Meet the people who knocked this celebrity brand launch out of the park.

NatKelner

Nat Kelner

Director of Digital

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Cara Geser

Account Delivery Specialist

GigiPastrana_v2

Gigi Pastrana

Writer

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Enoch Sup Lee

Graphic Designer

The Man. The Myth. The Legislation.

David “Big Papi” Ortiz is a World Series champion, Baseball Hall of Famer, and medical marijuana advocate — but no amount of popularity could change the fact that regulations on cannabis marketing posed a major concern to the success of the launch. Our 100% organic strategy included social media marketing, partnerships with local influencers, and several Boston-based promotional events. In less than a week, we brought thousands of fans from all over Massachusetts to meet Big Papi himself, garnered national news coverage, and sold out the entire first batch of Papi Cann products.

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6.6M

launch campaign impressions

130+

media outlet mentions

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$1.4M

first week of sales

248

retail partners across the Northeast

More Work by Terra

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