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Thunderfoot is now Terra! Read about our rebrand here.

Building a brand that can save the coral reefs.

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About the Project

Backed by dozens of philanthropic partners including the United Nations, Canadian government, Prince of Monaco, and Paul G. Allen Foundation, the Global Fund for Coral Reefs is a complex financial instrument designed to save precious ocean ecosystems. We partnered with the multi-billion dollar fund to develop and launch a brand that would drive the model’s success and attract philanthropists and professionals around the world.

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Our Team

Meet the people protecting life under the sea.

MercedesLorenzo

Mercedes Lorenzo

Creative Director

AndresClua_v2

Andrés Clúa

Director of Technology

OlaiaAzpiroz

Olaia Azpiroz

UX/UI Design Lead

NereaFontecha_v2

Nerea Fontecha

Backend Lead

AmaiaDelOlmo_v2

Amaia Del Olmo

Frontend Lead

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A Site that Flows

This UN-led fund represents one of our last, best chances to protect the coral reefs from irreversible damage caused by climate change. Inspired by the vibrancy and elegance of the reefs themselves, the GFCR brand and website aim to both inspire and elicit urgency from key stakeholders.
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+$600M

invested in self-sustaining conservation efforts

+$2.5B

catalysed from public and private investements

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A Blend of Brand & Natural Beauty

Following weeks of intensive workshopping, we built a visual identity grounded in striking photography of reefs around the world and paired it with messaging that communicates the Fund’s core themes of innovation, partnership, and optimism. The result: a distinguishable brand that symbolizes our collective hope for these beloved underwater ecosystems.

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More Work by Terra

We’re looking forward to working with you, too.

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