10 Standout Marketing Campaigns Celebrating Man’s Best Friend

Alert the Puparazzi.

In honor of Take Your Dog to Work Day, we rounded up a few of our favorite ad campaigns featuring man’s best friend. Here are the top ten brands that knocked their canine commercials out of the dog park:

1. Guinness: Round Up Your Mates

In this 2012 St. Patrick’s Day ad, Guinness trained a sheepdog to “round up its mates” for some pints at the pub.

2. Volkswagen: Dog Strikes Back

A sequel to the brand’s wildly popular Darth Vader ad, this Volkswagen commercial features a health-conscious pup getting in shape to outrun the newest VW Beetle.

3. Budweiser: Puppy Love

Back in 2014, Budweiser’s “Puppy Love” commercial won its fair share of hearts and YouTube views — over 3 million, to be exact. This touching ad tells the story of an unlikely bond between a puppy and a Clydesdale.

4. Subaru: Dog Tested, Dog Approved

Subaru’s “Dog Tested, Dog Approved” ad campaign features the Barkleys, a family of dogs who drive around town in their Subaru. The commercial is part of a larger Subaru initiative supporting the ASPCA’s sponsorship of national pet adoption programs.

5. Purina: We Met a Girl

Buzzfeed and Purina Puppy Chow worked together to create this endearing campaign, which follows a guy and his dog on a hopeful journey after meeting a girl.

6. K9 Advantix: Ain’t No Bugs On Me

An oldie but a goodie, this K9 Advantix ad stars an adorable puppy singing his heart out while away at summer camp.

7. Heinz: Wiener Stampede

What’s not to love about a pack of pups in hot dog costumes? Heinz’s hilarious Super Bowl campaign is a real “weiner.”

8. Kleenex: Unlikely Best Friends

Kleenex tells the heartwarming story of a San Antonio man and his dog Chance, who are both in wheelchairs.

9. Coldwell Banker: Somebody to Love

Coldwell Banker’s Homes For Dogs Project aims to help adoptable dogs find loving homes. To kick off the initiative, the brand��s 2017 commercial demonstrates the joy furry friends can bring to our lives.

10. Amazon Prime: Lion

When the new baby isn’t a fan of the family dog, an Amazon Prime order saves the day.