The mouthful
Josephine Ho is Senior Digital Content Manager at Terra, where she helps brands figure out what they actually need to say, then finds the clearest and most compelling way to say it.
Her work spans content and editorial strategy, thought leadership, digital experiences, campaigns, SEO, and more, often starting with a complicated subject, a pile of source material, or an idea that hasn’t quite found its shape yet. She works closely with clients and subject matter experts to find the strongest story or point of view, ask the questions that bring it to the surface, and turn it into content built around what an audience actually needs to know.
That can mean shaping the strategy for a broader content program, interviewing an executive for a thought leadership piece, untangling a technical topic, mapping a digital resource hub, or getting deep into the details of a draft. Across it all, Josephine brings an editorial eye to both the big picture and the sentence-level decisions that make the final work stronger.
Favorite Quote
“It’s the job that’s never started that takes the longest to finish.” — Samwise Gamgee
What Josephine does around here
Content strategy
Figuring out what needs to be said, who needs to hear it, and what story, format, or approach will bring the two together.
Digital content
Turning strategy into useful, engaging content across websites, campaigns, resource hubs, and other digital channels, with an eye toward how people will actually find, navigate, and use it.
Editorial strategy
Shaping the story from the big idea down to the details, including positioning, structure, messaging, voice, and the final edit.
SEO + search
Building content around what audiences are actually looking for without making it sound like it was written for an algorithm.
Complex content
Digging into complicated subjects for in-depth whitepapers, blogs, guides, etc., and crafting versions people can understand and use.
How she got here
Stray Cat Alliance · Volunteer
Present
Josephine volunteers weekly with Stray Cat Alliance in Los Angeles, helping care for and socialize cats while supporting the organization's broader rescue and adoption efforts.
Terra · Senior Digital Content Manager
July 2025 – Present
In her current role, Josephine takes a broader strategic and editorial lead across client work, helping define the story, point of view, and approach before guiding it through research, interviews, writing, editing, and execution. She also manages and mentors direct reports, providing editorial guidance and supporting their growth and development.
Terra · Digital Content Manager
January 2023 – July 2025
Josephine managed content programs spanning websites, campaigns, thought leadership, and search, helping turn broader marketing strategies into clear, useful digital experiences.
Terra · Content Specialist
April 2021 – December 2022
Josephine joined Terra as a Content Specialist, working across research, writing, SEO, and digital content for clients in complex industries.
Her progression from Content Specialist to Senior Digital Content Manager reflects the increasingly strategic role she plays across Terra’s client work.
Freelance SEO Copywriter · Cvent
November 2016 – December 2024
Alongside her agency and creative work, Josephine spent more than eight years as a freelance copywriter for Cvent, creating SEO-focused content and building an early foundation in writing for search and digital audiences.
Freelance marketing + creative work
2014 – 2024
Josephine has also worked independently across content creation, creative marketing, email, social media, and brand work.
Her projects have included Instagram content for brands such as Mejuri, Peter Thomas Roth, Neutrogena, and La Colombe, along with creative marketing roles for Levine Luxury Branding and Connell & Connell and email marketing consulting for Revolve Design Studio.
NST Pictures · Creative Producer
January 2017 – March 2020
At NST Pictures, Josephine moved from Marketing Associate into a Creative Producer role, combining marketing strategy with hands-on creative production.
That experience helped build the mix of editorial thinking, visual storytelling, and project execution she now brings to digital content strategy.
NST Pictures · Marketing Associate
June 2016 – December 2016
Josephine began at NST Pictures in marketing before moving into creative production, gaining experience connecting brand promotion with the content itself.
Intercollegiate Taiwanese American Students Association · West Coast Governor
September 2010 – June 2012
Earlier in her career, Josephine served as West Coast Governor for the Intercollegiate Taiwanese American Students Association, gaining early experience in leadership, community building, and communications.
Education
New York University
Josephine earned a Master’s degree in Integrated Marketing, with a concentration in Brand Management & Digital Marketing.
UC Irvine
Josephine earned a Bachelor of Arts in English and Political Science from UC Irvine.
The credibility bit
Josephine has spent more than a decade turning ideas and expertise into content, with experience spanning creative production, brand marketing, SEO, editorial strategy, and digital programs.
Her work has taken her across financial services, healthcare, technology, hospitality, and consumer brands, where she’s learned how to get up to speed quickly, ask the right questions, and find the story inside subjects she wasn’t an expert in yesterday. At Terra, she brings that perspective to work ranging from executive thought leadership and ongoing content programs to websites, campaigns, and other digital content.
She holds a Master’s in Integrated Marketing from NYU and a B.A. in English and Political Science from UC Irvine, an educational combination that, in retrospect, makes a lot of sense for someone who spends her days thinking about audiences, arguments, language, and why people believe what they believe.
Josephine's office mate
MeowPie
