The mouthful
Mo Bedewy is Senior Digital Marketing Manager at Terra, where he leads a cross-functional team and works across paid media, campaign strategy, and integrated digital marketing programs.
His career has moved between brand-side leadership and agency marketing. Before joining Terra, Mo served as a Director at Mr. Holmes Bakehouse, then built his digital marketing expertise through roles at Terra and Teal Media spanning social media, CRM, paid media strategy, and campaign performance.
Today, he brings that combination of brand, client, and performance marketing experience to Terra, helping teams connect audience, creative, media, and business goals in ways that drive measurable results.
Favorite Quote
“What you're not changing, you're choosing.”
What Mo does around here
Performance marketing
Building campaigns around the audiences, channels, and actions that matter most.
Paid media
Turning targeting, creative, and media strategy into campaigns designed to perform.
Integrated campaigns
Connecting paid, content, creative, and digital experiences so every channel is pulling in the same direction.
Audience strategy
Using audience behavior and campaign data to sharpen who brands reach and how they reach them.
Optimization + analytics
Looking at what is actually working, finding where performance can improve, and turning campaign data into smarter next moves.
How he got here
Terra · Senior Digital Marketing Manager
May 2026 – Present
Mo leads a cross-functional team of eight focused on driving customer success across digital marketing programs.
Terra · Digital Marketing Manager
February 2024 – May 2026
Before stepping into his current role, Mo managed digital marketing programs with a strong focus on paid media strategy, campaign performance, and integrated execution.
Teal Media · Digital Marketing Manager
January 2023 – January 2024
At Teal Media, Mo worked across digital marketing, social media, and customer relationship management, helping connect campaign strategy with audience engagement and ongoing client relationships.
Terra · Digital Marketing Specialist
August 2020 – January 2023
Mo first joined Terra as a Digital Marketing Specialist, working across social media marketing, CRM, paid media, and broader digital campaigns.
That experience became the foundation for his return to Terra in 2024 and his continued growth into digital marketing leadership.
Mr. Holmes Bakehouse · Director
March 2017 – June 2020
Before moving fully into agency-side digital marketing, Mo spent more than three years as a Director at Mr. Holmes Bakehouse.
That role gave him experience on the brand side, helping him understand marketing not only as a campaign function, but as part of the broader customer and business experience.
The credibility bit
Mo brings together brand-side experience, digital marketing strategy, and performance marketing to help organizations build campaigns that connect with the right audiences and drive action.
His career has taken him from leading on the brand side at Mr. Holmes Bakehouse to digital marketing roles at Terra and Teal Media, giving him experience across social media, CRM, paid media, campaign strategy, and team leadership.
Today, as Senior Digital Marketing Manager at Terra, he leads a cross-functional team focused on customer success and applies that broad perspective across integrated digital programs.
Mo's out-of-office mate
Selim
