Making the future of warehouse automation impossible to miss.
About the Project
Locus Robotics was preparing to introduce something big: Locus Array, its fully autonomous warehouse robot. The launch needed creative that could make an advanced piece of warehouse technology feel every bit as groundbreaking as the product itself.
Terra partnered with Locus to build an immersive launch campaign around Array, spanning 3D product visuals, motion graphics, social content, launch videos, event assets, sales materials, and a larger-than-life 3D billboard outside MODEX 2026. The goal? Make sure Array didn’t simply enter the market. It made an entrance.
Our Team
Meet the team that brought Array to life.
Cameron Maher
Senior Graphic Design Lead
Camila Basso
Senior Graphic Designer
Ilus Varga
Motion Designer
Isabel Teixeira
Client Operations Lead
Juliana Urrego Becerra
Motion Designer
Madelyne Smith
Senior Graphic Designer
Sebastian Zaniewski
Senior Motion Designer
A Product Launch Built to Stop Traffic
Launching new technology at one of the industry’s biggest events means competing with a lot of noise. So we took Array beyond the booth.
Terra created a 3D billboard experience outside MODEX 2026 that put the robot front and center before attendees even reached the show floor.
Designed to play with scale, perspective, and movement, the creative gave a highly technical product the kind of visual moment that could stop people in their tracks and introduce Array with the impact a major product debut deserved.
Making the Robot the Story
Array does a lot. Our job was to make all that technology easy to see.
Through 3D product visualization and motion design, we brought the robot’s movement, form, and functionality into launch creative that could communicate far faster than a spec sheet ever could. Those visuals became a flexible creative system Locus could use across video, social, digital, and event environments, keeping the product itself at the center of the story.
One Launch, Every Touchpoint
A launch this big couldn’t live in one format.
We extended the Array story across social content, launch videos, event visuals, motion graphics, and sales materials, giving Locus a connected campaign that worked before, during, and after MODEX. Whether someone encountered Array on their feed, on a screen, in a sales conversation, or towering over the streets of Atlanta, the launch felt unmistakably connected.
The result was more than a collection of assets. It was a launch ecosystem built to give one new product a consistent presence everywhere its audience encountered it.
Built for the Biggest Stage
MODEX 2026 was Array’s first major live moment, so every piece of the campaign had to work at event scale.
Terra designed Locus Robotics’ 10,000-square-foot booth, where thousands of prospects experienced Locus Array live throughout the show. Motion graphics, billboard creative, and sales materials helped unify the launch story from the streets of Atlanta all the way onto the show floor.
For a robot designed to change how fulfillment gets done, a quiet introduction simply wasn’t going to cut it.
Gina Chung
Chief Strategy Officer, Locus Robotics
More Work by Terra
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