Turning health data into a cultural conversation.
About the Project
Built by one world’s largest healthcare companies, Lingo is a continuous glucose monitor for people without diabetes. Their leadership wanted a bold way to enter the broader health and wellness conversation — not just with a product, but with a point of view.
Together, we set out to create a story that would resonate with both consumers and journalists. We delivered the 2025 State of Wellness report — grounded in real insight, built to drive credibility, and designed to spark ongoing engagement.
Our Team
Meet the team behind Abbott's fresh new look.
Amanda Cormier
Senior Digital Strategist
Heather Gregg
Account Delivery Specialist
Nat Kelner
Senior Director of Digital
Mercedes Lorenzo
Creative Director
Kip Miller
Senior Digital Content Manager
Florencia Rodríguez
Graphic Designer
Bethany Whitlock
Graphic Design Lead
Building the Story from the Data Up
We worked closely with Lingo to define the strategic objectives and core messages for the State of Wellness report — and back it with original research. We partnered with the market research firm Ipsos to write and field two consumer surveys across the U.S. and U.K., reaching more than 2,700 people. From there, we translated the insights into a compelling story and structured the report around a single, memorable idea: the “glucose gap.”
Designing for Clarity First
Our team faced a steep design challenge: Make a health report feel less like homework and more like discovery. We built on Lingo’s existing brand, creating clean, confident visuals that brought clarity to complex data and humanized the science behind the report. Our team designed the full report, a web landing experience, and a corresponding suite of collateral Abbott’s Marketing and Partnerships teams leverage on an ongoing basis.
A Maximally Impactful Launch
To turn the report’s publication into a buzzy launch event, we developed a custom earned media strategy to help Abbott reach top-tier wellness publications. And as a sign of the report’s enduring value, the Abbott team has continued to leverage key findings to power their marketing campaigns and press outreach, sparking new conversations and building credibility in a crowded industry.
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