Introducing a European Powerhouse to the Americas
About the Project
AXA is one of the largest financial services companies in the world, but their Investment Managers brand lacked a significant presence in the Western Hemisphere. That's why they engaged Terra to activate this massive new market through a tailored combination of thought leadership, digital campaigns, and targeted sales enablement strategies.
Our Team
Meet the people bringing sustainable investment capabilities to life for audiences across the Americas.
Mohammed Bedewy
Digital Marketing Manager
Nat Kelner
Senior Director of Digital
Mercedes Lorenzo
Creative Director
Kip Miller
Senior Digital Content Manager
Florencia Rodríguez
Graphic Designer
Benjamin-John Sutherland
Account Delivery Specialist
Bethany Whitlock
Graphic Design Lead
Enabling Sales at Scale
We've not only developed a fresh library of evergreen digital assets — including videos, white papers, digital stories, and even a prototyped experience in the metaverse — but also leveraged those assets to run targeted digital outreach campaigns. Building on the company’s longstanding commitment to ESG-focused investing, our multichannel campaigns leverage advanced retargeting capabilities to reach green energy investors at every stage of the buyer journey
AXA in the Metaverse
AXA needed help establishing their brand at the vanguard of modern investing. Fresh new videos, white papers, digital stories, and even a prototyped metaverse experience accomplished just that, placing a new strategic emphasis on the company’s longstanding history of ESG-focused investing.
+670K
average campaign impressions per month
+25%
increase in qualified leads from campaigns
Tell us about your project
More Work by Terra
We’re looking forward to working with you, too.
Start conquering the digital terrain today.