Supercharging a consulting brand refresh

About the Project

SEI wasn’t named Consulting Magazine’s “Best Large Firm to Work for” by chance — it’s a recognition of their leadership in management consulting. And as SEI's trusted marketing team-as-a-service, Terra has been a key partner in helping them establish their nationwide dominance over the past six years. The latest chapter of our collaboration was the application of a refreshed brand across all digital and offline touchpoints to create a striking, consistent brand experience.

Our Team

Meet the people helping SEI win great clients and even better talent.

Olaia Azpiroz

UX/UI Design Lead

Remy Bernstein

Managing Partner

Andrés Clúa

Director of Technology

Valerie Dinsmore

Digital Content Manager

Maz Farah

Strategy Lead

Cara Geser

Account Delivery Specialist

Mercedes Lorenzo

Creative Director

Bold Branding, Seamless Site Design

As SEI underwent a brand refresh, our role was to bring their new identity to life. We developed a website that applied the refreshed branding across every page and template, prioritizing a user-friendly interface that lets the bold messaging speak for itself. The design is clean, concise, and approachable — combining modern aesthetics with thoughtful, no-frills functionality. And the final product is a visually compelling, seamless experience that highlights SEI’s expertise with style and substance in equal measure.

Fast, Flexible, and Future-Proof

We know we’re doing our job when a good-looking site performs exceptionally well — and that’s exactly what we set out to produce for SEI. Behind the polished UI lies a robust, modern backend designed to be as flexible as our client’s consulting capabilities. Terra's development team delivered a solution that ensures the site not only looks great, but also operates at top speed. With quick load times, responsive animations, and the seamless integration of SEI’s robust marketing tech stack, this site is designed to grow alongside their evolving needs.

“Terra’s ability to blend our messaging with a modern design helped us make a stronger impact across all of our digital channels.”

Patrick Donegan

Chief Strategy Officer, SEI

Redefining Every Touchpoint

SEI’s consultants rely on an expansive library of marketing collateral to showcase their expertise and services in a wide range of contexts. Terra took SEI’s refreshed branding and applied it to a vast spectrum of materials — everything from one-pagers and decks, to social media templates, to a full suite of visual assets, including icons, illustrations, and branded imagery. These carefully designed elements now serve as the cornerstone of SEI’s external communications, ensuring a cohesive and recognizable brand experience at every level.

Robust Sales Enablement

True to its business model and flat management structure, SEI encourages its consultants to take ownership of the brand in producing sales assets — and Terra helped make that process more streamlined than ever. We created hundreds of templates and training materials that empower SEI team members across the U.S. to build custom-branded collateral quickly and efficiently. Each template was designed to be on-brand, intuitive to use, and flexible enough for customization. And when consultants need additional support, Terra is just a call away, offering on-demand services to assist with creative development and troubleshooting.