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Thunderfoot is now Terra! Read about our rebrand here.

Marketing team as a service for an award-winning consulting firm.

Terra
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About the Project

Recognized by Consulting Magazine as the country’s “Best Large Firm to Work for,” SEI is a force to be reckoned with in the business and technology consulting space. They engaged Terra because they needed a brand to match their business and an agile team to support a wide range of marketing and sales objectives.

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Our Team

Meet the people helping SEI win great clients and even better talent.

RemyBernstein

Remy Bernstein

Managing Partner

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Elsa Fridman Randolph

Senior Account Delivery Manager

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Maz Farah

Strategy Lead

KelleyHoefle_v2

Kelley Hoefle

Marketing Operations Manager

AndyBishop

Andy Bishop

Digital Marketing Manager

CaraGeser_v2

Cara Geser

Account Delivery Specialist

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Valerie Dinsmore

Digital Content Manager

GigiPastrana_v2

Gigi Pastrana

Writer

OlaiaAzpiroz

Olaia Azpiroz

UX/UI Design Lead

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Nerea Fontecha

Backend Lead

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Alex Candela

Frontend Developer

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Branding Brilliance

While certainly functional, SEI’s original branding failed to capture its innovative spirit and drive. Although we preserved the company’s beloved “swirl” brandmark, our team crafted a bold new identity and accompanying color palette of red, black, and white to better support it. We then mapped this new aesthetic to a massive library of icons, illustrations, and branded imagery that became the foundation of all future content and brand assets.
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High-Octane Thought Leadership

Working hand-in-hand with SEI consultants across all 13 offices, Terra's team of content creators team has produced more than 300 original thought leadership articles, white papers, one-pagers, decks, and case studies — all packed with original data and insights.

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+410%

increase in organic traffic

+250%

increase in leads generated

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"It's hard to imagine what a better marketing partner looks like."

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Bill Gallagher

CEO, SEI
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Enabling Sales and Recruitment

The massive library of content developed by the Terra team is carefully mapped to integrated business development and recruiting campaigns. Our commitment to continuous improvement shines through in detailed analytics and rigorous performance reviews that inform future strategies and campaign ideas.

+$23M

revenue attributed to marketing

-80%

reduction in time-to-hire

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Powering SEI's Nationwide Expansion

In the years since first engaging Terra, SEI's growth and success has been unmistakable. The firm has entered five new U.S. markets, added over 200 new consultants to their ranks, and captured the honors of best employer in the industry as determined by Consulting Magazine. This highly productive partnership continues to this day, as our teams actively collaborate to test new strategies and tactics.

“Terra is the only agency that has truly understood what makes SEI unique and separates us from the competition.”

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Patrick Donegan

Chief Strategy Officer, SEI

More Work by Terra

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