Revving up the digital identity of a vehicle reimbursement solution.

About the Project

Cardata, a mileage reimbursement software provider, wanted a new website that presented them as a modern tech brand. We partnered with them to revitalize their entire digital identity while preserving the brand’s defining elements.

Our Team

Meet the people who freed mobile workers from miles of reimbursement receipts.

Justin Dechow

Account Delivery Specialist

Amaia Del Olmo

Frontend Lead

Maz Farah

Strategy Lead

Alma Hortelano

UX/UI Designer

Nat Kelner

Director of Digital

Mercedes Lorenzo

Creative Director

Eli Pérez

Backend Developer

Cardata’s Brand Tune-up

When a “check engine” light pops up on the dashboard, you know immediately that something is wrong with your car. Usually, it takes a mechanic (marketing mechanics, if you will) to find out which components are underperforming and either repair or replace them. Our audit of Cardata’s website concluded that, while we would need to optimize the structure and reimagine sections of content, capturing the mature, modern tech company feeling Cardata’s leadership wanted would require fine-tuning the brand’s existing visual identity. So that's exactly what we did.

UX + Graphic Design

While our web team built the new site using cutting-edge headless development frameworks, UX and graphic designers refined Cardata’s brand guidelines (preserving their existing palette of glowing purples and blues) to ensure the site met accessibility requirements without losing the brand’s innovative, semi-futuristic feel. At the end of the project, Cardata’s new, hyper-responsive site was outfitted with a mix of light- and dark-scheme pages, custom iconography, and a refreshed playbook for its visual identity that placed their brand among the Silicon Valley tech elites.