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Thunderfoot is now Terra! Read about our rebrand here.

Revving up the digital identity of a vehicle reimbursement solution.

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About the Project

Cardata, a mileage reimbursement software provider, wanted a new website that presented them as a modern tech brand. We partnered with them to revitalize their entire digital identity while preserving the brand’s defining elements.

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Our Team

Meet the people who freed mobile workers from miles of reimbursement receipts.

ThomasJames_v2

Thomas James

Senior Creative Manager

MazFarah_v2

Maz Farah

Strategy Lead

MercedesLorenzo

Mercedes Lorenzo

Creative Director

ConnorGoff

Connor Goff

Graphic Design Lead

AlmaHortelano_v2

Alma Hortelano

UX/UI Designer

AlejandroCandela_v2

Alex Candela

Frontend Developer

EliPerez_v2

Eli Pérez

Backend Developer

AmaiaDelOlmo_v2

Amaia Del Olmo

Frontend Lead

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Cardata’s Brand Tune-up

When a “check engine” light pops up on the dashboard, you know immediately that something is wrong with your car. Usually, it takes a mechanic (marketing mechanics, if you will) to find out which components are underperforming and either repair or replace them. Our audit of Cardata’s website concluded that, while we would need to optimize the structure and reimagine sections of content, capturing the mature, modern tech company feeling Cardata’s leadership wanted would require fine-tuning the brand’s existing visual identity. So that's exactly what we did.

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UX + Graphic Design

While our web team built the new site using cutting-edge headless development frameworks, UX and graphic designers refined Cardata’s brand guidelines (preserving their existing palette of glowing purples and blues) to ensure the site met accessibility requirements without losing the brand’s innovative, semi-futuristic feel. At the end of the project, Cardata’s new, hyper-responsive site was outfitted with a mix of light- and dark-scheme pages, custom iconography, and a refreshed playbook for its visual identity that placed their brand among the Silicon Valley tech elites.

58%

increase in site traffic

3x

increase in annual recurring revenue in 2 years

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More Work by Terra

We’re looking forward to working with you, too.

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