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Refining a brand identity to drive global sustainability.

Terra

About the Project

The United Nations Development Programme (UNDP) was issued a mandate to create a more unified visual identity for its seventeen Sustainable Development Goals (SDGs). We partnered with them to develop and launch a brand that would unite stakeholders in 177 countries and territories.

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Our Team

Meet the people who brought us one step closer to a sustainable future.

remybernstein

Remy Bernstein

Managing Partner

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Andrés Clúa

Director of Technology

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Amaia Del Olmo

Frontend Lead

MariaDieste

María Dieste

Technology & Operations Manager

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Alma Hortelano

UX/UI Designer

MercedesLorenzo

Mercedes Lorenzo

Creative Director

EliPerez_v2

Eli Pérez

Backend Developer

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(Re)connecting the Dots of SDGs

The Sustainable Development Goals are a north star of the UNDP’s work towards economic, social, and climate equity around the world. In order to achieve all 17 goals by 2030, it’s vital for them to be represented and understood as interdependent.

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A Global Identity

The new identity was built on a customizable hexagonal shape that can be leveraged as individual elements or as an infinite pattern. It’s now being used in print and digital media all over the world to communicate the need for a holistic approach to a prosperous future.
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More Work by Terra

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