Full-service marketing for America's most popular load board.
About the Project
As the #1 load board for North American truckers, DAT wanted to preserve their status as the go-to partner for carriers, brokers, and shippers alike. They engaged our fully integrated team-as-a-service to spearhead a high-octane performance marketing program spanning all paid and organic channels.
Our Team
Meet the people who keep our nation’s truck drivers on the road.
Valerie Dinsmore
Digital Content Manager
Maz Farah
Digital Strategist
Nat Kelner
Senior Director of Digital
Cooper Pickett
Managing Partner
Florencia Rodríguez
Senior Graphic Designer
Benjamin-John Sutherland
Senior Client Operations Specialist
Drivers of Innovation
Since 1978, the company formerly known as Dial-a-Truck has facilitated over 250 million unique jobs. And after 35 years in business, DAT continues to separate itself by innovating amidst an industry that is notoriously slow to adopt modern marketing strategies.
Cross-Channel Takeover
Our goal as DAT's partner is to ensure they own every digital channel by launching and optimizing targeted campaigns that establish touchpoints at every stage of the buyer journey. While the execution is intricate, the strategy is simple: dominate the trucking industry's digital landscape.
A Supercharged Content Machine
To further strengthen DAT's position as an industry leader, we leveraged our track record of building thought leadership and developing premium content at scale to launch an accelerated publishing program focused on organic growth and onsite conversions.
Supporting Carriers Through Economic Uncertainty
Following a hot market fueled by COVID-related supply chain disruptions, a dramatic downturn left many truckers in a challenging economic state. DAT enlisted our help fast-tracking a retention campaign to keep drivers from falling out of the market entirely. To further support the campaign, we developed a library of social-optimized videos, infographics, and articles designed to provide education around maximizing profits and maintaining low operating costs.
More Work by Terra
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Start conquering the digital terrain today.