preloader

Thunderfoot is now Terra! Read about our rebrand here.

Full-service marketing for America's most popular load board.

Terra
DAT_00-hero

About the Project

As the #1 load board for North American truckers, DAT wanted to preserve their status as the go-to partner for carriers, brokers, and shippers alike. They engaged our fully integrated team-as-a-service to spearhead a high-octane performance marketing program spanning all paid and organic channels.

thoughtleadership01

Our Team

Meet the people who keep our nation’s truck drivers on the road.

CooperPickett_v2

Cooper Pickett

Managing Partner

NatKelner

Nat Kelner

Director of Digital

ThomasJames_v2

Thomas James

Senior Creative Manager

MazFarah_v2

Maz Farah

Strategy Lead

BenSutherland_v2

Benjamin-John Sutherland

Account Delivery Specialist

ValerieDinsmore_v2

Valerie Dinsmore

Digital Content Manager

ConnorGoff

Connor Goff

Graphic Design Lead

FloRodriguez_v2

Florencia Rodríguez

Graphic Designer

AndySpedick

Andy Spedick

Digital Operations Manager

NereaFontecha_v2

Nerea Fontecha

Backend Lead

GonzaloAlcina_v2

Gonzalo Alcina

Frontend Developer

SarahShadburne_v2

Sarah Shadburne

Writer

DAT_01
webdesign03

Drivers of Innovation

Since 1978, the company formerly known as Dial-a-Truck has facilitated over 250 million unique jobs. And after 35 years in business, DAT continues to separate itself by innovating amidst an industry that is notoriously slow to adopt modern marketing strategies.

Cross-Channel Takeover

Our goal as DAT's partner is to ensure they own every digital channel by launching and optimizing targeted campaigns that establish touchpoints at every stage of the buyer journey. While the execution is intricate, the strategy is simple: dominate the trucking industry's digital landscape.
DAT_02

A Supercharged Content Machine

To further strengthen DAT's position as an industry leader, we leveraged our track record of building thought leadership and developing premium content at scale to launch an accelerated publishing program focused on organic growth and onsite conversions.

DAT_03
DAT_04

Supporting Carriers Through Economic Uncertainty

Following a hot market fueled by COVID-related supply chain disruptions, a dramatic downturn left many truckers in a challenging economic state. DAT enlisted our help fast-tracking a retention campaign to keep drivers from falling out of the market entirely. To further support the campaign, we developed a library of social-optimized videos, infographics, and articles designed to provide education around maximizing profits and maintaining low operating costs.

DAT_05

More Work by Terra

We’re looking forward to working with you, too.

Start conquering the digital terrain today.
Let's Talk!