Activating B2B sales for America's most popular healthcare rating site.
About the Project
Healthgrades engaged Terra to help further their mission of providing greater transparency in the field of medicine, elevate their brand as an industry leader, and encourage health and life sciences companies to connect with millions of patients across the country. To achieve all of these lofty objectives, our team has provided a full-service offering that includes support for Healthgrades' brand, website, digital campaigns, social media, and more.
Our Team
Meet the people giving power back to patients.
Cara Geser
Account Delivery Specialist
Josephine Ho
Digital Content Manager
Kelley Hoefle
Marketing Operations Manager
Nat Kelner
Senior Director of Digital
Eli Pérez
Backend Developer
Florencia Rodríguez
Graphic Designer
A Catalyst for Conversions
We first developed a custom marketing hub to showcase new thought leadership content, target potential B2B buyers, and filter out unqualified prospects. The site is fully integrated with Healthgrades' marketing automation and CRM stack, which in turn empowers our team to execute fully omnichannel marketing campaigns on their behalf that drive high-quality leads at scale.
+147%
increase in conversions
+13,000
additional monthly site visits
A New Approach to Social
The Healthgrades brand must speak directly to both millions of healthcare consumers and key executives at large health and pharmaceutical companies. Our team manages an adaptive social presence and targeted ad campaigns that engage each of these unique audience segments. We also implemented scalable publishing workflows that translate an ever-growing library of owned content into flexible social media and sales assets.
+400%
increase in content published on social
+168%
increase in average engagement rate
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