Celebrating a nonprofit’s purpose through design
About the Project
Ruby’s Rainbow is a nonprofit that shouts from the rooftops about the capabilities and achievements of students with Down syndrome, granting scholarships to help them pursue higher education. We set out to design a website that reflects the organization’s vibrant spirit, mission, and commitment to inclusion.
With a focus on accessibility and ease of use, our goal was to create a digital home that celebrates Rockin’ Recipients and inspires everyone to join the journey of spreading awareness and support.
Our Team
Meet the team behind Ruby’s Rainbow’s fresh new look.
Andrés Clúa
Director of Technology
María Dieste
Technology & Operations Manager
Mercedes Lorenzo
Creative Director
Eli Pérez
Backend Developer
Esti Rubio
UX/UI Designer
Isabel Teixeira
Creative Project Lead
Diego Viador
Frontend Developer
A website rooted in heart and purpose
Showcasing the mission of Ruby’s Rainbow was at the center of Terra’s approach. We set out to design a digital experience that embodies the core values of acceptance, inclusion, and empowerment. Every element was thoughtfully created to celebrate Rockin’ Recipients and welcome visitors. The result? A vibrant site that invites visitors to connect with the stories, donate to the cause, and see firsthand what makes this community so special.
Freedom to share, inspire, and engage
To support Ruby’s Rainbow in sharing its mission far and wide, Terra built an intuitive platform that empowers its team to update content easily without needing a developer’s help. This simple, user-friendly system ensures that the Ruby’s Rainbow team can stay flexible and responsive, adding new stories, updates, and resources whenever they need them.
By making content management straightforward, we helped the team keep their focus on celebrating students with Down syndrome and inspiring others to get involved.
Designing for everyone, always
Accessibility should never be an afterthought—a belief shared by both Ruby’s Rainbow and the Terra team. Diversity is what makes communities stronger and more vibrant, fostering empathy, understanding, and connection. That’s why it was essential to create a website that breaks down barriers and is easy for everyone to navigate.
From clear navigation paths to readable content layouts, every feature was thoughtfully designed to ensure that Ruby’s Rainbow’s message of inclusion reaches as many people as possible.
Crafting content that connects
Creating content that resonates with an audience is an art, especially when that audience spans donors, families, students, and advocates. For Ruby’s Rainbow, we focused on messaging that not only informs but also inspires action. Every word was chosen with care to celebrate the stories of students with Down syndrome and engage readers with authentic, heartfelt messaging.
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