90 day branding and sales strategy overhaul for a global eye care brand.
About the Project
The largest player in the global eyewear industry, EssilorLuxottica has made several acquisitions in recent years in order to provide a broader suite of solutions. One addition was 4PatientCare, a patient engagement platform for eyecare professionals that needed an updated brand and sales enablement strategy to drive new leads in a highly competitive market. We partnered with them to elevate their digital identity and position the brand for limitless growth.
Our Team
Meet the people who have their sights set on creating transformative brand experiences.
Remy Bernstein
Managing Partner
María Dieste
Technology & Operations Manager
Kip Miller
Content Manager
Amaia Del Olmo
Frontend Specialist
Olaia Azpiroz
UX/UI Design Lead
Eli Pérez
Backend Developer
All Eyes on 4PC
Our team first iterated on a new visual identity and messaging guidelines flexible enough to support 4PC's future marketing needs without straying from their commitment to premiere patient care. We then translated those strategic inputs into a new digital presence and replatformed website with time to spare in the 90-day project sprint. Finally, we reintroduced the brand to both existing customers and new audiences through a series of drip email campaigns and sales materials designed to capture new leads.
+112%
increase in demos booked
+57%
increase in website traffic
“I can’t imagine a more versatile partner. No matter how ambitious our goals are, Terra works with us to realize them.”
