90 day branding and sales strategy overhaul for a global eye care brand.
![Terra](https://cdn.sanity.io/images/amgj1p99/production/659db76a408463e44c7df17ac34d38a2a51c2505-466x338.png)
![4PC_00-hero-min](https://cdn.sanity.io/images/amgj1p99/production/6bc7d3ea053e4034b82d89c7a79fee495c79540c-2429x1184.jpg)
About the Project
The largest player in the global eyewear industry, EssilorLuxottica has made several acquisitions in recent years in order to provide a broader suite of solutions. One addition was 4PatientCare, a patient engagement platform for eyecare professionals that needed an updated brand and sales enablement strategy to drive new leads in a highly competitive market. We partnered with them to elevate their digital identity and position the brand for limitless growth.
![TERRA_ServiceSingle-RelatedServices](https://cdn.sanity.io/images/amgj1p99/production/afbf3276c108fc1b8ad7bff32c1df3bf55f7f38d-636x177.png)
Our Team
Meet the people who have their sights set on creating transformative brand experiences.
![remybernstein](https://cdn.sanity.io/images/amgj1p99/production/1726272c26fab2c68c1035c8e84ee01fc6d291d4-340x487.webp)
Remy Bernstein
Managing Partner
![MariaDieste](https://cdn.sanity.io/images/amgj1p99/production/7b3ea435e7d2f1d5ede377f97cc67d2e9735f8fa-340x486.jpg)
María Dieste
Technology & Operations Manager
![KipMiller](https://cdn.sanity.io/images/amgj1p99/production/a60ab11a13a056ef24731711c87121802a8ff854-340x487.jpg)
Kip Miller
Senior Digital Content Manager
![AmaiaDelOlmo_v2](https://cdn.sanity.io/images/amgj1p99/production/567b6538feea88a12956f6239bc7365a5c2e37fb-340x486.jpg)
Amaia Del Olmo
Frontend Lead
![OlaiaAzpiroz](https://cdn.sanity.io/images/amgj1p99/production/850647e9344970fb1f3d46174cb71cc6f63480ea-340x486.jpg)
Olaia Azpiroz
UX/UI Design Lead
![EliPerez_v2](https://cdn.sanity.io/images/amgj1p99/production/a37c8f50f36696df4cbf6de080988ae2bc08f8db-340x486.jpg)
Eli Pérez
Backend Developer
![4PC_01-min](https://cdn.sanity.io/images/amgj1p99/production/77fc10d1e7279f400f29be8004e7ba3fc99e7f61-2882x1498.jpg)
![4PC_02-min](https://cdn.sanity.io/images/amgj1p99/production/1f2e83387e82242cf48d61f66b6d67fc3af6c728-1208x614.png)
![4PC_03-min](https://cdn.sanity.io/images/amgj1p99/production/f83c8d1f06e6d6dead2582e9326a9f74e83a5186-1160x1082.jpg)
All Eyes on 4PC
Our team first iterated on a new visual identity and messaging guidelines flexible enough to support 4PC's future marketing needs without straying from their commitment to premiere patient care. We then translated those strategic inputs into a new digital presence and replatformed website with time to spare in the 90-day project sprint. Finally, we reintroduced the brand to both existing customers and new audiences through a series of drip email campaigns and sales materials designed to capture new leads.
![4PC_04-min](https://cdn.sanity.io/images/amgj1p99/production/629173945265e2de01636aac34cf776d0cbd7613-1208x1032.png)
+112%
increase in demos booked
+57%
increase in website traffic
![4PC_05-min](https://cdn.sanity.io/images/amgj1p99/production/1c18cbd44b9c70b52b446fef1cf2dc35ad6bef48-1208x814.png)
![4PC_06-min](https://cdn.sanity.io/images/amgj1p99/production/33a6ed37c454226ce0956bb486a8b8c5d65f0bc8-1160x1082.jpg)
“I can’t imagine a more versatile partner. No matter how ambitious our goals are, Terra works with us to realize them.”
![socialmediamarketing03](https://cdn.sanity.io/images/amgj1p99/production/49da4764f1b5a4f14ceba05498521e6d4f532322-408x120.png)