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Thunderfoot is now Terra! Read about our rebrand here.

90 day branding and sales strategy overhaul for a global eye care brand.

Terra
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About the Project

The largest player in the global eyewear industry, EssilorLuxottica has made several acquisitions in recent years in order to provide a broader suite of solutions. One addition was 4PatientCare, a patient engagement platform for eyecare professionals that needed an updated brand and sales enablement strategy to drive new leads in a highly competitive market. We partnered with them to elevate their digital identity and position the brand for limitless growth.

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Our Team

Meet the people who have their sights set on creating transformative brand experiences.

RemyBernstein

Remy Bernstein

Managing Partner

MariaDieste

María Dieste

Technology & Operations Manager

KipMiller

Kip Miller

Senior Digital Content Manager

AmaiaDelOlmo_v2

Amaia Del Olmo

Frontend Lead

OlaiaAzpiroz

Olaia Azpiroz

UX/UI Design Lead

EliPerez_v2

Eli Pérez

Backend Developer

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All Eyes on 4PC

Our team first iterated on a new visual identity and messaging guidelines flexible enough to support 4PC's future marketing needs without straying from their commitment to premiere patient care. We then translated those strategic inputs into a new digital presence and replatformed website with time to spare in the 90-day project sprint. Finally, we reintroduced the brand to both existing customers and new audiences through a series of drip email campaigns and sales materials designed to capture new leads.
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+112%

increase in demos booked

+57%

increase in website traffic

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“I can’t imagine a more versatile partner. No matter how ambitious our goals are, Terra works with us to realize them.”

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Holly Hall

Director of Business Development, 4PatientCare

More Work by Terra

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