Launching a NASA-born grow light brand into its next era.

About the Project

BIOS creates LED lighting that helps plants grow stronger and humans sleep better. With roots in space science and a product line trusted by cultivators around the world, they needed a brand and website that could match their pioneering spirit.

Together, we set out to build a digital experience that reflected the sophistication of their technology and the clarity of their mission. We delivered a complete brand and site overhaul — rooted in science, built for growers, and designed to position BIOS as a leader in the next era of horticultural innovation.

Branding

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Web Design

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UX Design

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WordPress

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Our Team

Meet the people behind BIOS’s bold new look.

Mercedes Lorenzo

Creative Director

María Dieste

Associate Director of Client Operations

Andrés Clúa

Director of Technology

Cooper Pickett

Managing Partner

Laura Huie

Digital Content Manager

Planting a Bold Identity

We refined BIOS’s brand to honor its unique origins in space science while grounding it in its mission here on Earth. From color palette to typography to logo enhancements, every element was refreshed to feel modern, credible, and unmistakably bold, evoking both innovation and cultivation. The result is a visual identity that feels as future-forward as the technology behind it.

UX with Growers in Mind

We reimagined BIOS’s site experience around the needs of its core audiences—from commercial growers to research-driven partners. The new design simplifies complex product categories, guides users toward key resources, and tells the BIOS story with clarity and impact. Thoughtful layouts, confident typography, and creative animations make the science approachable—and the site a pleasure to explore.

Built to Perform, Everywhere

Our development team brought BIOS’s new design to life with smooth responsiveness, fast load times, and intuitive performance across devices. We implemented a flexible CMS for easy updates, added dynamic components to showcase products in action, and optimized everything for scalability. The result is a digital presence that’s not just eye-catching, but built to work hard.