Reimagining talent solutions with a bold new brand
About the Project
GQR partnered with Terra for a full rebrand and sleek website redesign. Our team of specialists crafted a holistic brand strategy, conducted in-depth competitive analysis, and revamped messaging and positioning to give job seekers and employers an unforgettable brand experience.
Our Team
Meet the team helping shape the future of work.
Mercedes Lorenzo
Creative Director
Kip Miller
Associate Director of Digital
Florencia Rodríguez
Senior Graphic Designer
A Rebrand That Goes Above & Beyond
GQR’s new brand highlights its unique industry position and extensive offerings. We crafted a clean, bold strategy for resonating with both job seekers and employers, and designed the site to ensure a seamless and engaging experience for all users. This revitalized identity not only enhances their market presence but also strengthens their connection with their audiences.
In-Depth Competitive Analysis
Our dedicated team conducted a thorough competitive analysis and developed a strategic positioning plan that highlighted GQR’s unique strengths and market differentiators. This comprehensive approach ensured GQR’s competitive edge and set it up for sustained growth in its industry.
A Visual Identity That Speaks Volumes
A picture says a thousand words, so we built an unmistakable visual identity that reflects GQR’s values and persona and appeals to both candidates and organizations. From versatile logos to a go-to guide covering visual identity elements, we gave GQR everything they needed to keep their brand sharp and consistent for years to come.
Rolling Out a New Style
To launch GQR’s new branding, we rolled up our sleeves and got to work on a complete imagery and messaging overhaul of their website. We designed the site's UX and wrote copy for both key audiences, resulting in an intuitive and effective user experience.
And we didn’t stop there. Along with redesigned social media templates and industry one-pagers, we delivered flashy email templates and a sizzle. In short, everything GQR needed to reintroduce its site and showcase its new branding makeover.
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