Reimagining, rebuilding, and redesigning Ren.

About the Project

Ren has been enabling charitable giving at scale for decades. We built the digital experience to help them do it better. Terra partnered with Ren to modernize their brand and rebuild their digital foundation, building momentum for the next phase of growth.

Through refined branding, graphic design, and a revamped website with intuitive UX, Terra helped create a refreshed Ren website and strategic paid media campaigns — ready to power modern philanthropic giving.

Branding

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Graphic Design

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Web Development

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UX Design

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Our Team

Meet the minds behind the work

Ángela Avila Lasanta

Frontend Developer

Rebekah Barrera

Client Operations Specialist

Mohammed Bedewy

Digital Marketing Manager

Dalila Cabrera

QA Developer

Amanda Cormier

Senior Digital Strategist

Juan Escobedo

UX/UI Designer

Mikala Holmgreen

Content Strategy Manager

Mercedes Lorenzo

Creative Director

Eli Pérez

Backend Developer

Florencia Rodríguez

Senior Graphic Designer

Bethany Whitlock

Senior Graphic Design Lead

A Brand Built to Power Giving

Ren’s brand needed to evolve to reflect the people, purpose, and impact behind every giving decision it supports. After a deep dive into their brand story and personality, we delivered a complete refresh of Ren’s identity.

In addition to introducing a reimagined logo, our team developed and deployed a cohesive design system across Ren’s website, landing pages, and the entire lead capture experience to create a stronger, more unified presence.

Graphics that Grab Attention

We’re proud to have designed graphics for a good cause that powered campaigns, events, and advisor-facing moments across every stage of the funnel. Brand assets included thoughtfully designed decks, Zoom and Teams backgrounds, email banners, paid media ads, and a brand-new logo to stand out to financial advisors, donors, wealth management firms, and charities.

A Redesigned Website

Ren deserves a website that pulls its weight and reflects exactly who they are. We redesigned the site, creating a clearer site structure, new page layouts, and unique pages to better communicate Ren’s platform, value, and mission.

We coded the site in a secure staging environment, set up custom fields, migrated existing content, implemented a redirect map, installed tracking pixels, and more to give Ren a thoughtful, powerful website.

An Effortless Experience That Earns Trust

We didn’t stop at a website that just looks good. We created a website with a seamless user experience that made giving simple and fast. Thanks to thoughtful UX planning and hands-on prototyping, we developed responsive mobile and desktop UIs that stripped away friction, put users first, and made navigation, content layout, and interactive elements feel intuitive from the start.

Rebranding Renaissance Charitable

As part of Ren’s transformation, we also redesigned their partner’s website to better reflect their mission and role in advancing charitable giving. Renaissance Charitable Foundation is the sponsoring public charity that offers donor-advised funds, while Ren is the technology and services provider that powers their programs. We restructured the Renaissance Charitable sitemap, built user-friendly quizzes, redefined the brand voice, and created compelling visual assets that tell a story of passion and impact.

Strategic Paid Media that Paid Off

We developed creative paid media strategies powered by deep audience research and data-driven insights. Our goal was to reach donors, financial advisors, and family offices with messaging designed to inspire smarter giving. The result was high-performing campaigns with compelling visuals and messaging that connected with our audience.