Transforming a global cybersecurity leader into a bold, unified brand

About the Project

As Netwrix grew through a series of acquisitions, its digital presence became a scattered constellation of brands and platforms — powerful but fragmented.

Netwrix partnered with Terra to execute a full digital transformation, launching a new brand identity, an entirely redesigned website, and a unified digital presence that captured Netwrix’s global scale and innovative solutions.

Our mission was clear: turn Netwrix from a portfolio of security solutions into a bold new brand built for what’s next.

Web Design

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Web Development

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UX Design

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Digital Marketing

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Our Team

Meet the minds behind Netwrix’s digital transformation.

Olaia Azpiroz

UX/UI Design Lead

Andrés Clúa

Director of Technology

Amaia Del Olmo

Frontend Lead

María Dieste

Associate Director of Client Operations

Nerea Fontecha

Backend Lead

Monika Goikoetxea

Client Operations Lead

Elle Hannemann

Marketing Operations Specialist

Mikala Holmgreen

Content Strategy Manager

Nat Kelner

Senior Director of Digital

Mercedes Lorenzo

Creative Director

Cameron Maher

Graphic Design Lead

Mara Scampini

Backend Developer

Diego Viador

Frontend Developer

Defining a new era for Netwrix

Netwrix’s transformation was built on a shared vision. Through deep discovery and collaborative workshops, we got to know the people and purpose behind the brand — and the passion that drives them. Together, we built a brand that reflects the true Netwrix identity with a redesigned website, new logo, fresh voice, internal branding materials, cross-channel marketing materials, and more.

“Netwrix (badly) needed a brand refresh and a new website for us to tell the next chapter of our story. We chose Terra as our partner in this endeavor, and couldn’t be more pleased with where we landed together.”

James Levin

Senior Vice President of Marketing, Netwrix

Designing a website for powerful UX

From the earliest UX prototypes to the words on the page to the final line of code, we focused on creating a clear, intuitive, and conversion-oriented user experience. Every decision — from navigation menus to CTA buttons to motion elements — was shaped by one goal: making it easy for customers to discover, understand, and engage with Netwrix.

Launching a global rebrand and site migration — in just 6 months

From concept to launch, we guided Netwrix through a complete digital transformation in just six months — delivering a redesigned website, search engine optimized copy, and global site migration on an accelerated timeline.

Our work spanned every layer, from strategy and design to execution. We overhauled Netwrix’s visual identity, crafted a new brand voice, and built a high-performance website on a headless CMS. Our team led the strategic and technical migration of six acquired brands, as well as multiple subdomains and international sites, preserving SEO equity while unifying content and messaging under a single brand.

Paid media that packs a punch

When we first met with Netwrix, they described themselves as “the biggest brand you’ve never heard of.” Despite a global footprint and industry-leading security solutions, their digital presence wasn’t telling the full story.

At Terra, telling brand stories is what we do. We built a comprehensive digital marketing strategy designed to amplify the new branding across channels before, during, and after the website launch. Through organic and paid media campaigns, eye-catching ad creatives, and powerful Marketo automation, we helped Netwrix ramp up its online presence, build brand awareness, and measure impact across channels.

We’re proud to continue partnering with Netwrix and supporting their ongoing growth strategy.

“The team at Terra delivered creativity, expertise, fastidious project management, and the level of care that you expect from your own internal teams. We continue to get compliments from all around following our big launch, which we landed on time and on budget.”