Digital team as a service for the #1 AI customer experience platform.

About the Project

Talkdesk needed a fully integrated partner to help achieve their global SEO, design, and demand generation targets. We built an all-star marketing squad from the ground up and got right to work.

Our Team

Meet the team behind Talkdesk's marketing center of excellence.

Olaia Azpiroz

UX/UI Design Lead

Mikala Holmgreen

Content Strategy Manager

Laura Huie

Digital Content Manager

Nat Kelner

Senior Director of Digital

Mercedes Lorenzo

Creative Director

Kip Miller

Associate Director of Digital

Isabel Teixeira

Client Operations Lead

A Smarter SEO Strategy

To reach CX leaders all over the world, Terra developed and executed a regionalized SEO strategy in six languages, a refreshed global design system, and a series of industry-specific email campaigns. Together, these efforts are helping Talkdesk's marketing organization consistently hit their quarterly targets.

Deeper Analytics & Attribution

The content we produce helps Talkdesk show how AI is changing customers’ lives for the better. The custom dashboards we create capture the value of that content to Talkdesk’s bottom line. And our hands-on approach to tagging and attribution ensures every data point is 100% accurate.

“Terra is a versatile partner with experts ready to engage across every channel and strategy I own. They are elite!”

Kyle Sutton

VP of Growth, Talkdesk

Thoughtful UX Design To Make Every Click Count

Getting people to visit the Talkdesk site is only half the battle. Terra helped translate that traffic into action with CRO-focused UX/UI improvements across key pages. Using a refreshed design system as the foundation, we streamlined layouts, clarified messaging, and optimized conversion paths to make it easier for visitors to take the next step.

Category-Leading Content

In the AI customer experience industry, competition is fierce, which means content can’t be generic. It needs to earn people’s attention and provide real value to turn readers into customers.

Terra analyzed Talkdesk’s content archive to find the highest-performing opportunities, then rebuilt the strategy and editorial calendar around what actually drives organic growth and conversions. From SEO-led blog posts to infographics and ebooks, we create content designed to rank, resonate, and generate demand.