Driving reservations and ROI for Marriott Restaurants.

About the Project

Marriott’s JF Restaurants don’t just serve great food — they create dining destinations. Led by Michelin-starred Chef John Fraser, each property is designed to spotlight seasonal flavors and bold culinary concepts. From lush rooftop gardens and elegant steakhouses to late-night venues and modern food halls, each location is designed to be experienced, savored, and shared.

But in crowded markets like Boston and New York, great food and atmosphere aren’t always enough. To stand out and stay booked, these venues needed buzz and momentum — and we helped build both.

SEO

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Content Marketing

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Email Marketing

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Paid Search

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Our Team

Meet the team behind the magic.

Dalila Cabrera

QA Developer

Jane Chukwurah

Paid Media Specialist

Christine Devereaux

Client Operations Lead

Juan Escobedo

UX/UI Designer

Maz Farah

Digital Strategist

Kelley Hoefle

Senior Marketing Operations Manager

Mikala Holmgreen

Content Strategy Manager

Winning Visibility in Organic Search & AI Discovery

In New York and Boston, there’s a restaurant on every corner and diners have their pick of late-night hotspots and local gems. In markets this crowded, visibility is crucial. We built a comprehensive local SEO strategy for each property, focused on high-traffic keywords and location-based discovery.

As more people ask AI tools for restaurant recommendations, we structured content and local listings to make each property easy for both search engines and AI assistants to understand and recommend. From optimizing OpenTable and Google Business profiles to crafting optimized content and campaigns, every move strengthened rankings, built credibility, and drove measurable results.

Creating Content That Connects

Discovery gets diners in the door, but content is what convinces them to book.

We wrote landing pages for each restaurant to align with high-intent search queries, spotlight signature experiences, and guide guests seamlessly toward making a reservation. Every page balanced emotional connection with clear action to drive conversions.

We also launched a data-driven blog strategy designed to capture seasonal moments, event-driven traffic, and emerging trends. Structured for both traditional SEO and AI-powered search engines, each piece boosted authority and ensured Marriott’s restaurants show up not just in SERPs — but in the AI tools where people research and decide where to dine.

“Working with Terra has been a game-changer. They operate as a true extension of our team — proactive, thoughtful, and deeply invested in our success.”

Ahran Cho

Director of Marketing

Reputation Management with Smart Automations

In hospitality, reputation is revenue. A single star can mean the difference between consumers booking a table or choosing the other place down the street.

We optimized third-party listings, improved website visibility, and implemented a reputation and customer experience platform that centralized review management and sentiment monitoring. To drive engagement, we also integrated smart automations with POS and guest experience systems to proactively generate more positive reviews and surface real-time insights.

Boosting Bookings with Paid Media

Our paid media pros launched highly targeted paid campaigns across priority markets, capturing high-intent diners at the exact moment they were ready to book. With precision geo-targeting, bold ad creative, and continuous bid and budget optimization, every dollar worked harder to turn clicks into reservations and deliver measurable ROAS.

+125%

increase in impressions

+15%

increase in bookings

Nurturing Guests Through Email

We didn’t stop at powerful ads — we met customers in their inbox. Our team helped build strategic Klaviyo email flows designed to nurture new guests and re-engage past diners. From welcome emails to post-visit follow-ups to seasonal promotions, each touchpoint kept Marriott restaurants at the top of the inbox — and top of mind — to help drive repeat visits.

We also supported the launch of a one-click catering experience, using targeted email campaigns to promote seamless group ordering for offices and large gatherings in order to open the door to new, high-value opportunities.

“Their understanding of our brand and constant support have made my day-to-day significantly easier, and the results we’ve seen together speak for themselves.”